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ShareExposure effect is a psychological artifact well known to advertisers: people express undue liking for things merely because they are familiar with them.
This effect has been nicknamed the "familiarity breeds liking" effect.
In interpersonal attractiveness research studies, the term exposure principle is used to characterize the phenomenon in which the more often a person is seen by someone the more attractive and intelligent that person appears to be.
For more information about the topic Familiarity increases liking, read the full article at Wikipedia.org, or see the following related articles:
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