Consumer Behavior Articles

Saturday, May 25, 2013

Macroeconomics

Macroeconomics is the economics sub-field of study that considers aggregate behavior, and the study of the sum of individual economic decisions. Macroeconomics can be used to analyze how best to ...  > full story

Exposure effect

Exposure effect is a psychological artifact well known to advertisers: people express undue liking for things merely because they are familiar with them. This effect has been nicknamed the "familiarity breeds ...  > full story

Competition

Competition is the act of striving against another force for the purpose of achieving dominance or attaining a reward or goal, or out of a biological imperative such as survival. Competition is a term widely ...  > full story

Experimental economics

Experimental economics is the use of experimental methods to evaluate theoretical predictions of economic behaviour. It uses controlled, scientifically-designed experiments to test economic ...  > full story

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Become A Smarter Shopper

Consumers need to be more aware of the mathematical details behind sales pitches, math experts say. Simple arithmetic can show exactly what kind of. ...  > full story

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