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BookmarkThis comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies.
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Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books.
The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property.
The book contains numerous case studies and an additional case book is available..
For more information about the title E-Commerce: Business, Technology, Society (3rd Edition), read the full description at Amazon.com, or see the following related books:
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