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ShareAn engaging explanation of the science behind Malcolm Gladwell's bestselling Blink Gerd Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell's bestseller Blink.
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Gladwell showed us how snap decisions often yield better results than careful analysis.
Now, Gigerenzer explains why our intuition is such a powerful decision-making tool.
Drawing on a decade of research at the Max Plank Institute, Gigerenzer demonstrates that our gut feelings are actually the result of unconscious mental processes—processes that apply rules of thumb that we've derived from our environment and prior experiences.
The value of these unconscious rules lies precisely in their difference from rational analysis—they take into account only the most useful bits of information rather than attempting to evaluate all possible factors.
By examining various decisions we make—how we choose a spouse, a stock, a medical procedure, or the answer to a million-dollar game show question—Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function.
In the tradition of Blink and Freakonomics, Gut Feelings is an exploration of the myriad influences and factors (nature and nurture) that affect how the mind works, grounded in cutting-edge research and conveyed through compelling real-life examples..
For more information about the title Gut Feelings: The Intelligence of the Unconscious, read the full description at Amazon.com, or see the following related books:
Blink: The Power of Thinking Without Thinking — In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In BLINK, he revolutionizes the way we ... > read more
Stumbling on Happiness — Do you know what makes you happy? Daniel Gilbert would bet that you think you do, but you are most likely wrong. In his witty and engaging new book, ... > read more
Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart — Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis ... > read more
How Doctors Think — On average, a physician will interrupt a patient describing her symptoms within eighteen seconds. In that short time, many doctors decide on the ... > read moreRecommend this page on Facebook, Twitter,
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