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ShareYou have to be dynamic and innovative to stay a step ahead of the competition, sometimes in fact, just to stay in business! But profitable innovation doesn't just happen.
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It must be managed, measured, executed on...and too few companies know how to do that well.
Now, for the first time, Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation.
The authors have drawn on their unsurpassed innovation consulting experience - as well as the most thorough review of innovation research ever performed.
They'll show you what works, what doesn't, and how to use all your management tools to dramatically increase the pay-off from your innovation investments.
You'll learn how to define the right strategy effective innovation; how to structure your organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize your team to deliver, and much more.
And, since "you can't manage what you can't measure," this book offers the first authoritative guide to using metrics at every step of the innovation process - from idea creation and selection through prototyping and commercialisation.
For more information about the title Making Innovation Work: How to Manage It, Measure It, and Profit from It, read the full description at Amazon.com, or see the following related books:
Seeing What's Next: Using Theories of Innovation to Predict Industry Change — When a disruptive innovation is launched, it changes the entire industry and every firm operating within in This book argues that it is possible ... > read more
Open Business Models: How to Thrive in the New Innovation Landscape — In his landmark book Open Innovation, Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large ... > read more
Innovation: The Five Disciplines for Creating What Customers Want — Nothing is more important to business success than innovation . . . And here’s what you can do about it on Monday morning with the definitive ... > read more
Behavior in Organizations (9th Edition) — This book provides managers with basic information about people and their behavior within the context of a business environment. This new edition ... > read moreRecommend this page on Facebook, Twitter,
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