Battery Books

• Psychology Research
  Healthy Aging
  Intelligence
  Perception
  Origin of Life
  Consumer Behavior
   
  

  Stumbling on Happiness

  Do you know what makes you happy? Daniel Gilbert would bet that you think you do, but you are most likely wrong. In his witty and engaging new book, Harvard professor Gilbert reveals his take on how ...  > read more
• Consumer Behavior
  Internet
  Communications
  Behavior
  Perception
  Relationships
   
  

  The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

  The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be ...  > read more
• Earth Science
  Biology
  Origin of Life
  Healthy Aging
  Geology
  Nature
   
  

  A Short History of Nearly Everything

  From primordial nothingness to this very moment, A Short History of Nearly Everything reports what happened and how humans figured it out. To accomplish this daunting literary task, Bill Bryson ...  > read more
• Internet
  Popular Culture
  Evolution
  Communications
  Computer Programming
  Trees
   
  

  iPhone: The Missing Manual

  As you'd expect of Apple, the iPhone is gorgeous. iPhone: The Missing Manual is a book as breathtaking as its subject. Teeming with high-quality color graphics, each custom designed page helps you ...  > read more
• Sustainability
  Communications
  Internet
  Social Psychology
  Software
  Consumer Behavior
   
  

  Wikinomics: How Mass Collaboration Changes Everything

  In just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superseded by collaborations on an astronomical scale. ...  > read more
• Staying Healthy
  Rodents
  Beer and Wine
  Social Psychology
  Racial Disparity
  Child Psychology
   
  

  The House of Mondavi: The Rise and Fall of an American Wine Dynasty

  An epic, scandal-plagued story of the immigrant family that built—and then spectacularly lost—a global wine empire Set in California's lush Napa Valley and spanning four generations of ...  > read more
• Consumer Behavior
  Mathematical Modeling
  Economics
  Intelligence
  Consumerism
  Chronic Illness
   
  

  The Long Tail: Why the Future of Business is Selling Less of More

  "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass ...  > read more
• Medical Imaging
  Medical Technology
  Today's Healthcare
  Public Health
  Privacy Issues
  Industrial Relations
   
  

  Maxwell Quick Medical Reference (Maxwell, Quick Medical Reference Maxwell, Quick Medical Refe)

  The Maxwell Quick Medical Reference is a best-selling pocket guide that includes essential information used in everyday medical practice. Laminated front and back covers, cardstock paper, and plastic ...  > read more
• Computer Programming
  Internet
  Educational Policy
  Consumer Behavior
  Organic Chemistry
  Educational Psychology
   
  

  Agile Web Development with Rails, 2nd Edition

  The definitive, Jolt-award winning guide to learning and using Rails is now in its Second Edition. Rails is a new approach to web-based application development that enables developers to create ...  > read more
• Internet
  Computer Programming
  Consumer Behavior
  Ecology
  Encryption
  Hacking
   
  

  Web Analytics: An Hour a Day

  Web Analytics: An Hour A Day is the first book by an in-the-trenches practitioner of web analytics. It provides a unique insider’s perspective of the challenges and opportunities that web ...  > read more

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