Consumer Behavior Books

Wednesday, November 18, 2009

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way ...  > full story

The Long Tail: Why the Future of Business is Selling Less of More

"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets ...  > full story

What to Eat

How do we choose what to eat? Buffeted by health claims--should we, for example, restrict our intake of carbs or fats or both? Is organic food better for us?--we become confused and tune out. In supermarkets we ...  > full story

Everything Is Miscellaneous: The Power of the New Digital Disorder

Human beings are information omnivores: we are constantly collecting, labeling, and organizing data. But today, the shift from the physical ...  > full story
 

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Become A Smarter Shopper

Consumers need to be more aware of the mathematical details behind sales pitches, math experts say. Simple arithmetic can show exactly what kind of. ...  > full story

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