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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The Internet has profoundly
changed the way people
communicate and interact
with each other. But it has
also changed the way
... > full story
The Long Tail: Why the Future of Business is Selling Less of More
"The Long Tail" is a
powerful new force in our
economy: the rise of the
niche. As the cost of
reaching consumers drops
dramatically, our markets
... > full story
What to Eat
How do we choose what to
eat? Buffeted by health
claims--should we, for
example, restrict our intake
of carbs or fats or both? Is
organic food better for
us?--we become confused and
tune out. In supermarkets we
... > full story
Everything Is Miscellaneous: The Power of the New Digital Disorder
Human beings are information
omnivores: we are constantly
collecting, labeling, and
organizing data. But today,
the shift from the physical ... > full story
Browse Bestsellers
1 to 10 of 896 books
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The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger
In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom ... > read more -
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and ... > read more -
Programming Collective Intelligence: Building Smart Web 2.0 Applications
Want to tap the power behind search rankings, product recommendations, social bookmarking, and online matchmaking? This fascinating book demonstrates how you can build Web 2.0 applications to mine ... > read more -
Internet Riches: The Simple Money-making Secrets of Online Millionaires
Getting rich on the Internet is no longer about IPOs and venture capital. These days, it's easier and cheaper than ever to start an Internet business. In this strategy-packed guide, Scott Fox reveals ... > read more -
Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted? Today, number ... > read more -
Your Portable Empire: How to Make Money Anywhere While Doing What You Love
Praise for Your Portable Empire "In a sea of snake oil and get-rich-quick nonsense about fast money on the Internet from people who haven't really done it, O'Bryan's book is a ship of sanity to an ... > read more -
The Next Great Bubble Boom: How to Profit from the Greatest Boom in History: 2006-2010
For over fifteen years, New York Times bestselling author Harry S. Dent, Jr., has been uncannily accurate in predicting the financial future. In his three previous works, Dent predicted the financial ... > read more -
The Broken Fountain: Twenty-Fifth Anniversary Edition (Columbia Classics in Anthropology) (Columbia Classics in Anthropology)
As Ida Susser writes in reference to Belmonte's Broken Fountain, "good ethnographies have long lives." This classic of urban anthropology, one of the most acclaimed ethnographies of recent years, ... > read more -
Applied Behavior Analysis for Teachers (7th Edition)
This market-leading book provides comprehensive coverage of behavior management concepts and techniques and presents them in a versatile and practical manner for teachers. This new edition has been ... > read more -
The Social Atom: Why the Rich Get Richer, Cheaters Get Caught, and Your Neighbor Usually Looks Like You
The idiosyncrasies of human decision-making have confounded economists and social theorists for years. If each person makes choices for personal (and often irrational) reasons, how can people’s ... > read more
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