In his landmark book Open Innovation, Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organizations, business leaders must adopt a new, “open” model of innovation.

Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilized home-grown IP to other organizations.

In Open Business Models, Chesbrough takes readers to the next step—explaining how to make money in an open innovation landscape.

He provides a diagnostic instrument enabling you to assess your company's current business model, and explains how to overcome common barriers to creating a more open model.

He also offers compelling examples of companies that have developed such models—including Procter & Gamble, IBM, and Air Products.

In addition, Chesbrough introduces a new set of players—“innovation intermediaries”—who facilitate companies' access to external technologies.

He explores the impact of stronger IP protection on intermediate markets for innovation, and profiles firms (such as Intellectual Ventures and Qualcomm) that center their business model on innovation and IP.

For more information about the title Open Business Models: How to Thrive in the New Innovation Landscape, read the full description at Amazon.com, or see the following related books:

Making Innovation Work: How to Manage It, Measure It, and Profit from It — You have to be dynamic and innovative to stay a step ahead of the competition, sometimes in fact, just to stay in business! But profitable innovation ...  > read more

Seeing What's Next: Using Theories of Innovation to Predict Industry Change — When a disruptive innovation is launched, it changes the entire industry and every firm operating within in This book argues that it is possible ...  > read more

Innovation: The Five Disciplines for Creating What Customers Want — Nothing is more important to business success than innovation . . . And here’s what you can do about it on Monday morning with the definitive ...  > read more

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage — The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from itThis book explores what every ...  > read more

Author: Henry Chesbrough

Publisher: Harvard Business School Press

Date: Dec. 6, 2006

List Price:

$35.00

Discount Price:

$20.79

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