Cat Books

• Psychology Research
  Healthy Aging
  Intelligence
  Perception
  Origin of Life
  Consumer Behavior
   
  

  Stumbling on Happiness

  Do you know what makes you happy? Daniel Gilbert would bet that you think you do, but you are most likely wrong. In his witty and engaging new book, Harvard professor Gilbert reveals his take on how ...  > read more
• Consumer Behavior
  Internet
  Communications
  Behavior
  Perception
  Relationships
   
  

  The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

  The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be ...  > read more
• Sustainability
  Communications
  Internet
  Social Psychology
  Software
  Consumer Behavior
   
  

  Wikinomics: How Mass Collaboration Changes Everything

  In just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superseded by collaborations on an astronomical scale. ...  > read more
• Educational Psychology
  Educational Policy
  Human Biology
  Biochemistry Research
  Teen Health
  Children's Health
   
  

  Biology

  Neil Campbell and Jane Reece's BIOLOGY remains unsurpassed as the most successful majors biology textbook in the world. This text has invited more than 4 million students into the study of this ...  > read more
• Recycling and Waste
  Nature
  Environmental Science
  Consumer Behavior
  Hazardous Waste
  Geochemistry
   
  

  Cradle to Cradle: Remaking the Way We Make Things

  Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle ...  > read more
• Consumer Behavior
  Mathematical Modeling
  Economics
  Intelligence
  Consumerism
  Chronic Illness
   
  

  The Long Tail: Why the Future of Business is Selling Less of More

  "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass ...  > read more
• Urbanization
  Nature
  Distributed Computing
  Computer Science
  Fossils
  Anthropology
   
  

  The Worst Hard Time: The Untold Story of Those Who Survived the Great American Dust Bowl

  The dust storms that terrorized the High Plains in the darkest years of the Depression were like nothing ever seen before or since. Timothy Egan's critically acclaimed account rescues this iconic ...  > read more
• Acoustics
  Perception
  Popular Culture
  Nature
  Language Acquisition
  Intelligence
   
  

  This Is Your Brain on Music: The Science of a Human Obsession

  In this groundbreaking union of art and science, rocker-turned-neuroscientist Daniel J. Levitin explores the connection between music—its performance, its composition, how we listen to it, ...  > read more
• Consumer Behavior
  Mobile Computing
  Funding Policy
  Internet
  Communications
  Astrophysics
   
  

  Your Portable Empire: How to Make Money Anywhere While Doing What You Love

  Praise for Your Portable Empire "In a sea of snake oil and get-rich-quick nonsense about fast money on the Internet from people who haven't really done it, O'Bryan's book is a ship of sanity to an ...  > read more
• Nutrition
  Apes
  Nutrition Research
  Vegetarian
  Cultures
  Wild Animals
   
  

  Green for Life

  In search of the perfect human diet, Victoria Boutenko compares the standard American diet with the diet of wild chimpanzees. Chimpanzees share an estimated 99.4% of genes with humans, but their diet ...  > read more

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