Consumerism Books

Friday, August 2, 2013

Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart

Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a ...  > full story

Einstein: His Life and Universe

As a scientist, Albert Einstein is undoubtedly the most epic among 20th-century thinkers. Albert Einstein as a man, however, has been a much harder portrait to paint, and what we know of ...  > full story

Stumbling on Happiness

Do you know what makes you happy? Daniel Gilbert would bet that you think you do, but you are most likely wrong. In his witty and engaging new book, Harvard professor Gilbert reveals his take on how our minds ...  > full story

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way ...  > full story

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Chemistry Of Cooking

A biochemist and cook explains that cooking is all about chemistry and knowing some facts can help chefs understand why recipes go wrong. Because. ...  > full story

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