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BookmarkThe Internet has profoundly changed the way people communicate and interact with each other.
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But it has also changed the way businesses communicate with their customers (and those who they want to be customers).
In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm.
Today the rules have changed entirely.
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business.
Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work.
You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign.
For more information about the title The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, read the full description at Amazon.com, or see the following related books:
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do — Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, ... > read more
Innovation: The Five Disciplines for Creating What Customers Want — Nothing is more important to business success than innovation . . . And here’s what you can do about it on Monday morning with the definitive ... > read more
Rule the Web: How to Do Anything and Everything on the Internet---Better, Faster, Easier — In Rule the Web, you'll learn how to:Browse recklessly, free from viruses, ads, and spyware Turn your browser into a secure and powerful anywhere ... > read more
The Long Tail: Why the Future of Business is Selling Less of More — "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are ... > read more
