The Internet has profoundly changed the way people communicate and interact with each other.
- Computers and Internet
- Computer Programming
- Virtual Reality
- Information Technology
But it has also changed the way businesses communicate with their customers (and those who they want to be customers).
In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm.
Today the rules have changed entirely.
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business.
Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work.
You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign.
For more information about the title The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, read the full description at Amazon.com, or see the following related books:
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