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ShareWhy are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies.
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His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture.
These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives.
What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do.
Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory.
He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the annals of advertising.
For more information about the title The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do, read the full description at Amazon.com, or see the following related books:
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly — The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate ... > read more
Cultures and Organizations: Software of the Mind — The landmark study of cultural differences across 70 nations, Cultures and Organizations helps readers look at how they think—and how they fail ... > read more
In the Company of Crows and Ravens — “Crows and people share similar traits and social strategies. To a surprising extent, to know the crow is to know ourselves.”—from ... > read moreRecommend this page on Facebook, Twitter,
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