Share
Blog
Print
Email
BookmarkThe Copywriter's Handbook is somewhat out of date.
See also:
There are no references to Web sites or the Internet, and author Robert W.
Bly advises that a freelance copywriter have a good typewriter.
No matter.
Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters.
Bly calls his book "a step-by-step guide to writing copy that sells." And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more.
But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a chapter on graphic design for copywriters).
For more information about the title The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells, read the full description at Amazon.com, or see the following related books:
Dreamweaver CS3: The Missing Manual — Welcome to Dreamweaver CS3. This new version of the popular web design software offers a rich environment for building professional sites, with ... > read more
Effective Public Relations (9th Edition) (Effective Public Relations) — Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. ... > read more
The Non-Designer's Web Book, 3rd Edition — While the second edition of The Non-Designer's Web Book won't answer all of your technical questions about the inner workings of the Web, it ... > read more
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly — The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate ... > read more
