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SharePaul Hawken, the entrepreneur behind the Smith & Hawken gardening supplies empire, is no ordinary capitalist.
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Drawing as much on Baba Ram Dass and Vaclav Havel as he does on Peter Drucker and WalMart for his case studies, Hawken is on a one-man crusade to reform our economic system by demanding that First World businesses reduce their consumption of energy and resources by 80 percent in the next 50 years.
As if that weren't enough, Hawken argues that business goals should be redefined to embrace such fuzzy categories as whether the work is aesthetically pleasing and the employees are having fun; this applies to corporate giants and mom-and-pop operations alike.
He proposes a culture of business in which the real world, the natural world, is allowed to flourish as well, and in which the planet's needs are addressed.
Wall Street may not be ready for Hawken's provocative brand of environmental awareness, but this fine book is full of captivating ideas..
For more information about the title The Ecology of Commerce, read the full description at Amazon.com, or see the following related books:
Blessed Unrest: How the Largest Movement in the World Came into Being and Why No One Saw It Coming — One of the world's most influential environmentalists reveals a worldwide grassroots movement of hope and humanity Blessed Unrest tells the story of ... > read more
My Life as a Quant: Reflections on Physics and Finance — Emanuel Derman was one of the first physicists to move to Wall Street, and his career paralleled the growth of quantitative trading over the past ... > read more
Behavior in Organizations (9th Edition) — This book provides managers with basic information about people and their behavior within the context of a business environment. This new edition ... > read more
The Clean Tech Revolution: The Next Big Growth and Investment Opportunity — When industry giants such as GE, Toyota, and Sharp and investment firms such as Goldman Sachs are making multibillion-dollar investments in clean ... > read moreRecommend this page on Facebook, Twitter,
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