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Bookmark"The Long Tail" is a powerful new force in our economy: the rise of the niche.
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As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes.
From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them.
Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.
However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power.
After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.
The Long Tail is really about the economics of abundance.
For more information about the title The Long Tail: Why the Future of Business is Selling Less of More, read the full description at Amazon.com, or see the following related books:
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly — The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate ... > read more
Solar Revolution: The Economic Transformation of the Global Energy Industry — In Solar Revolution, fund manager and former corporate buyout specialist Travis Bradford argues--on the basis of standard business and economic ... > read more
Open Business Models: How to Thrive in the New Innovation Landscape — In his landmark book Open Innovation, Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large ... > read more
Google SketchUp For Dummies (For Dummies (Computer/Tech)) — Considerably easier to use than other 3D software, Google SketchUp has found a niche in architecture, landscaping, real estate development, ... > read more
