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Sharewith a new introduction by Lewis H.
See also:
- Culture of fear
- Consensus of scientists regarding global warming
- The Long Tail
- Computing power everywhere
Lapham This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media.
Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab.
In effect, media now begs to be redefined.
In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century..
For more information about the title Understanding Media: The Extensions of Man, read the full description at Amazon.com, or see the following related books:
The Medium is the Massage — The Medium is the Massage is Marshall McLuhan's most condensed, and perhaps most effective, presentation of his ideas. Using a layout style that was ... > read more
Only Connect: A Cultural History of Broadcasting in the United States — ONLY CONNECT is a comprehensive history of American broadcasting from its earliest days in radio, through the rise of television, to the current era ... > read more
College Physics (with PhysicsNow) — COLLEGE PHYSICS provides students with a clear and logical presentation of the basic concepts and principles of physics. The authors include a broad ... > read more
Cosmic Perspective Media Update with MasteringAstronomy(TM) and Voyager SkyGazer Planetarium Software, The (4th Edition) (MasteringAstronomy Series) — KEY MESSAGE: Building on a long tradition of strong pedagogy and streamlined presentation,The Cosmic Perspective, Fourth Edition Media Update now ... > read moreRecommend this page on Facebook, Twitter,
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