Web Analytics: An Hour A Day is the first book by an in-the-trenches practitioner of web analytics.
It provides a unique insider’s perspective of the challenges and opportunities that web analytics presents to each person who touches the Web in your organization.
Rather than spamming you with metrics and definitions, Web Analytics: An Hour A Day will enhance your mindset and teach you how to fish for yourself.
Avinash Kaushik is a expert in web analytics and author of the top-rated blog Occam’s Razor (http://www.kaushik.net/avinash).
In this book, he goes beyond web analytics concepts and definitions to provide a step-by-step guide to implementing a successful web analytics strategy.
His revolutionary approach to web analytics challenges prevalent thinking about the field and guides readers to a solution that will provide truly informed and actionable insights.
In Part I, Avinash explains why traditional web analytics is dead and introduces the Trinity mindset and strategic approach for web analytics.
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