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Targeting Diet Products: Why Are More Independent Consumers Better at Delaying Gratification?
March 5, 2013 — Product benefits that occur later in time are more likely to appeal to more independent consumers than to those who are more group or family oriented, according to a new ... > full story -
What Lies Beneath: NASA Antarctic Sub Goes Subglacial
March 1, 2013 — When researcher Alberto Behar from NASA's Jet Propulsion Laboratory in Pasadena, Calif., joined an international Antarctic expedition last month on a trek to investigate a subglacial lake, he brought ... > full story -
Action Video Games Boost Reading Skills, Study of Children With Dyslexia Suggests
February 28, 2013 — Much to the chagrin of parents who think their kids should spend less time playing video games and more time studying, time spent playing action video games can actually make dyslexic children read ... > full story -
Creating Your Own Animated 3-D Characters and Scenes for the Web
February 28, 2013 — To show spatial animations on websites, developers so far have had only two options: to use special software or to implement it from scratch. Computer scientists have developed a declarative markup ... > full story -
Eyes Work Without Connection to Brain: Ectopic Eyes Function Without Natural Connection to Brain
February 27, 2013 — For the first time, scientists have shown that transplanted eyes located far outside the head in a vertebrate animal model can confer vision without a direct neural connection to the brain. ... > full story -
Authors: Develop Digital Games to Improve Brain Function and Well-Being
February 27, 2013 — Neuroscientists should help to develop compelling digital games that boost brain function and improve well-being, say two professors specializing in the ... > full story -
Camera Inside Spiraling Football Provides Ball's-Eye View of Field
February 27, 2013 — Researchers have shown that a camera embedded in the side of a rubber-sheathed plastic foam football can record video while the ball is in flight that could give spectators a unique, ball's-eye view ... > full story -
New Technology for Animation Film Experts
February 27, 2013 — Hollywood devotes great effort to chasing monsters through realistic-looking environments. Researchers have now developed a technology that greatly simplifies the production of such scenes. Actors' ... > full story -
Researchers Test Holographic Technique for Restoring Vision
February 26, 2013 — Researchers are testing the power of holography to artificially stimulate cells in the eye, with hopes of developing a new strategy for bionic vision restoration. Computer-generated holography, they ... > full story -
Infrared Digital Holography Allows Firefighters to See Through Flames, Image Moving People
February 26, 2013 — Firefighters now have a new tool that could help save lives. A team of researchers have developed a new technique using digital holography that can "see" people through intense flames -- the first ... > full story
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