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Matching Brands: Why Do Consumers Prefer Tostitos Salsa With Tostitos Tortilla Chips?
November 14, 2012 — Consumers prefer matching brands for products that are consumed together because they believe products from the same brand have been designed to go together, according to a new ... > full story -
Medical Devices Powered by the Ear Itself
November 8, 2012 — For the first time, researchers power an implantable electronic device using an electrical potential -- a natural battery -- deep in the inner ... > full story -
New Portable Device Enables RNA Detection from Ultra-Small Sample in Only 20 Minutes
November 7, 2012 — A new power-free microfluidic chip enables detection of microRNA from extremely small sample volume in only 20 minutes. By drastically reducing the time and quantity of sample required for detection, ... > full story -
Human Disease Modeled in an Organ-on-a-Chip; 'Lung-on-a-Chip' Sets Stage for Next Wave of Research to Replace Animal Testing
November 7, 2012 — Researchers have mimicked pulmonary edema in a microchip lined by living human cells. They used this "lung-on-a-chip" to study drug toxicity and identify potential new therapies to prevent this ... > full story -
Measuring Molecules With the Naked Eye: Chemists' Innovation May Be a Better Model for Disease Diagnostic Kits
October 26, 2012 — A new "lab on a chip" reveals the presence of ultra-low concentrations of a target molecule to the naked eye. This model for diagnostic testing could mean point-of-care results displayed visually for ... > full story -
Research Team Develops Single-Crystal Pump for Miniaturized DNA Forensics
October 15, 2012 — A research team has developed a new type of micro pump that can be used in forensic DNA profiling. The pump represents a giant leap in ... > full story -
Eco-Friendly Optics: Spider Silk's Talents Harnessed for Use in Biosensors, Lasers, Microchips
October 11, 2012 — Spiders use their silk to catch lunch. Now physicists are using it to catch light. New research shows that natural silk could be an eco-friendly alternative to more traditional ways of manipulating ... > full story -
Acoustic Cell-Sorting Chip May Lead to Cell Phone-Sized Medical Labs
October 2, 2012 — A technique that uses acoustic waves to sort cells on a chip may create miniature medical analytic devices that could make Star Trek's tricorder seem a bit bulky in comparison, according to ... > full story -
Ultra Fast Optical Amplifier: Silicon and Erbium on One Chip for the First Time
September 21, 2012 — Within optical microchips, light finds its way through channels, waveguides, made of silicon. Light from a glass fiber, for example, is led through a structure of optical channels with splitters and ... > full story -
Genome-Wide Epigenomic Screening Reveals Role of Genes, Cellular Factors in Thyroid Disease
September 20, 2012 — Genome-wide epigenomic screening can pinpoint disease-associated variants and identify novel genetic–epigenetic interactions in autoimmune thyroid diseases, according to new ... > full story
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