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Is the iPad Creative? It Depends on Who's Buying It
March 5, 2013 Encouraging consumers to feel ownership of products they haven’t yet purchased can backfire because consumers tend to see themselves in the products they own, according to a new ... > full story -
Limiting Access to Alcohol Reduces Violence, Experts Say
March 5, 2013 Amending existing laws or adopting additional regulations to limit the availability of alcohol would reduce community violence, experts ... > full story -
Successful Entrepreneurs Share a Common History of Getting in Trouble as Teenagers
March 5, 2013 Independence. Creativity. Money. Those are the benefits associated with successful entrepreneurs such as Steve Jobs and Mark Zuckerberg. But is being an entrepreneur really more lucrative than ... > full story -
Pharmaceutical Advertising Down but Not out
March 4, 2013 The pharmaceutical industry has pulled back on marketing to physicians and consumers, yet some enduring patterns persist. According to a new study, advertising peaked in 2004, with industry promotion ... > full story -
Pharmaceutical Companies: An $84 Million Marketing Effort in the District of Columbia
March 1, 2013 Drug companies spent nearly $84 million marketing pharmaceuticals in the District of Columbia in 2011, including an outlay of nearly $19 million for gifts given to physicians, hospitals and ... > full story -
British Children More Exposed to Alcohol Promotion Than Adults, Experts Warn
February 28, 2013 Children in Britain are more exposed to alcohol promotion than adults and need much stronger protection, warn ... > full story -
Aggressive Advertising Makes for Aggressive Men
February 28, 2013 Does advertising influence society, or is it merely a reflection of society's pre-existing norms? Where male attitudes are concerned, a new study implicates magazine advertisements specifically aimed ... > full story -
New Insight Into How People Choose Insurance Plans
February 27, 2013 A new paper suggests that forecasting the likely spending reduction associated with high deductibles requires a fine-grained approach, to account for the differing ways consumers respond to ... > full story -
Do Thin Models and Celebrities Really Help Sell to Women?
February 27, 2013 Advertisers who put images of female celebrities and models next to their products spark scorn rather than shopping, according to new ... > full story -
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Agriculture and Food
Insects (including Butterflies)
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Animals
Floral Signs Go Electric: Bumblebees Find and Distinguish Electric Signals from Flowers
February 21, 2013 Flowers' methods of communicating are at least as sophisticated as any devised by an advertising agency, according to a new study. The research shows for the first time that pollinators such as ... > full story
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