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Visual Perception System Unconsciously Affects Our Preferences
May 23, 2012 — New research shows that the brain's visual perception system automatically and unconsciously guides decision-making through valence perception. The findings offer important insights into consumer ... > full story -
New Means of Safeguarding World Fish Stocks
May 22, 2012 — Powerful and versatile new genetic tools will assist in safeguarding both European fish stocks and European consumers. A new article details the first system shown to identify populations of fish ... > full story -
Deal Website Discretion: A Deal a Day Can Keep the Consumer Away
May 22, 2012 — While daily deal websites and flash sale websites offer a service or product at a discount to bring in new consumers and incentivize them to return, consumers are not coming back after the initial ... > full story -
Heart Rules the Head When We Make Financial Decisions
May 21, 2012 — Our 'gut feelings' influence our decisions, overriding 'rational' thought, when we are faced with financial offers that we deem to be unfair, according to a new study. Even when we are set to ... > full story -
Borderline Personality Disorder
Consumer Behavior
Educational Policy
Child Development
Child Psychology
Educational Psychology
Marketing Is More Effective When Targeted to Personality Profiles
May 21, 2012 — Advertisers spend time and money attempting to tailor advertising campaigns to the needs of different demographic groups. After all, the concerns of college students are going to be different from ... > full story -
Religion Is a Potent Force for Cooperation and Conflict, Research Shows
May 17, 2012 — Across history and cultures, religion increases trust within groups but also may increase conflict with other groups, according to a new ... > full story -
Suspicion Resides in Two Regions of the Brain: Our Baseline Level of Distrust Is Distinct and Separable from Our Inborn Lie Detector
May 17, 2012 — Scientists have found that suspicion resides in two distinct regions of the brain: the amygdala, which plays a central role in processing fear and emotional memories, and the parahippocampal gyrus, ... > full story -
Trusting Tiger Woods: How Do Facial Cues Affect Preference and Trust?
May 16, 2012 — People respond to facial cues and this affects their level of trust, according to a new study that looks at the way consumers react to morphed photo ... > full story -
Why Do Consumers Dislike Corporate Brands That Get Too Familiar?
May 16, 2012 — Although it is tempting to use the word "we" to make consumers feel like part of the family, people react negatively when brands overstep their boundaries, according to a new ... > full story -
You Are What You Eat: Why Do Male Consumers Avoid Vegetarian Options?
May 16, 2012 — Why are men generally more reluctant to try vegetarian products? According to a new study consumers are influenced by a strong association of meat with ... > full story
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