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Your Brain Knows Which Ads Are Winners, Better Than You Do: Study on Smokers' Brains May Mark Dawn of New Age in Advertising
April 25, 2012 — Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote public health and safety, neuroscientists report in the ... > full story -
The Wisdom of Retail Traders
April 25, 2012 — Retail investors' are not as unsophisticated as many think: they can actually predict future stock returns, a new study ... > full story -
Thinking in a Foreign Language Helps Economic Decision-Making
April 25, 2012 — In a study with implications for businesspeople in a global economy, researchers have found that people make more rational decisions when they think through a problem in a non-native tongue. People ... > full story -
Medical Bills: Sticker Shock and Confused Consumers
April 25, 2012 — According to a provocative new analysis, patients are all too often left in the dark about how and what hospitals charge for their medical care – even in the face of a mounting push nationally ... > full story -
Neuroeconomics: Studying Brain Responses Gives Marketers Increased Ability to Predict How People Make Decisions
April 24, 2012 — Magnetic resonance imaging (MRI) is typically used by medical professionals to visualize the internal structures of the human body. By using MRI to study the brain, researchers found a method to ... > full story -
That Impulsive, Moody Preschooler May Grow Up to Be a Problem Gambler
April 23, 2012 — Give me the child at age three and I will give you the adult compulsive gambler. That is the striking finding of a new study published in Psychological Science. The study found that "people who were ... > full story -
Costs of 'Dirty Bomb' Attack in Los Angeles
April 23, 2012 — A dirty bomb attack centered on downtown Los Angeles’ financial district could severely impact the region’s economy to the tune of nearly $16 billion, fueled primarily by ... > full story -
Biometrics: Those Tell-Tale Signs That Say Who You Are
April 23, 2012 — Forget about fingerprints or iris recognition; the way you walk or move your hands, even your pulse, can be analyzed for unique characteristics. Researchers are now looking at ways this new ... > full story -
Looking Good on Facebook
April 23, 2012 — A European study of students using online social networking shows that users tend to make new connections via their own more attractive friends regardless of whether they are male or ... > full story -
Inequality and Investment Bubbles: A Clearer Link Is Established
April 19, 2012 — An expert on statistical mechanics shows that the income distributions for the richest 3 percent and the poorer 97 percent conform to different physics ... > full story
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