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Bias in Decision-Making Leads to Poor Choices and Possibly Depression
March 8, 2012 — When faced with making a complicated decision, our automatic instinct to avoid misfortune can result in missing out on rewards, and could even contribute to depression, according to new ... > full story -
Share and Share Alike: How Marketers Can Exploit Infectious Sharing Behavior
March 8, 2012 — In the world of marketing, people who are thinking about sharing product information they find in online advertising are likely to first consider whether the information is relevant to friends and ... > full story -
Consumer Behavior
Video Games
Artificial Intelligence
Racial Issues
Child Development
Language Acquisition
When Prejudices Become a Disadvantage
March 8, 2012 — Researchers have been exploring the question of whether prejudices might be rational under certain conditions. Using game theory, they created various scenarios and played them fifteen million times. ... > full story -
Upper Class People More Likely to Behave Unethically
March 7, 2012 — New studies reveal something the well off may not want to hear. Individuals who are relatively high in social class are more likely to engage in a variety of unethical ... > full story -
Self-Centered Kids? Blame Their Immature Brains
March 7, 2012 — A new study suggests that age-associated improvements in the ability to consider the preferences of others are linked with maturation of a brain region involved in self control. The findings may help ... > full story -
How the Brain Responds to Deceptive Advertising
February 28, 2012 — Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according to new research. The work opens the door to further research that ... > full story -
Left-Handed? Different Bodies, Different Minds
February 14, 2012 — We like to think of ourselves as rational creatures, absorbing information, weighing it carefully, and making thoughtful decisions. But, as it turns out, we're kidding ourselves. Over the past few ... > full story -
Weight Loss Can Be Contagious, Study Suggests
February 14, 2012 — Researchers have found that teammates in a team-based weight loss competition significantly influenced each other's weight loss, suggesting that weight loss can be ... > full story -
Cellphone Use Linked to Selfish Behavior
February 14, 2012 — Though cellphones are usually considered devices that connect people, they may make users less socially minded, finds a recent study. The researchers found that after a short period of cellphone use ... > full story -
Super Dog: Bud Light’s Rescue Dog ‘Weego’ Fetches Cocky Award
February 7, 2012 — Students in the nation's oldest and maybe still the only course on Super Bowl Advertising rated the big game's commercials in the 9th annual Super Ad ... > full story -
Brain Capacity Limits Exponential Online Data Growth
February 1, 2012 — Scientists have found that the capacity of the human brain to process and record information - and not economic constraints - may constitute the dominant limiting factor for the overall growth of ... > full story -
Sporting Event Ads Viewed Favorably, Especially If the Game Is Close
January 31, 2012 — The average price for a 30-second advertising spot in the 2012 Super Bowl on Feb. 5 is a staggering $3.5 million and a new study suggests that, for advertisers, it may not really matter if the ... > full story
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