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Information Technology Amplifies Irrational Group Behavior
April 11, 2013 Web tools and social media are our key sources of information when we make decisions as citizens and consumers. But these information technologies can mislead us by magnifying social processes that ... > full story -
Today's Healthcare
Pharmacology
Alternative Medicine
Public Health
Personalized Medicine
Diseases and Conditions
Doctors Not Informed of Harmful Effects of Medicines During Sales Visits
April 10, 2013 The majority of family doctors receive little or no information about harmful effects of medicines when visited by drug company representatives, according to a new ... > full story -
Selling Concert Tickets? Consider Parking When Setting the Price
April 9, 2013 Sellers mostly focus on the desirability of a product when setting prices. Buyers, however, focus evenly on the product itself and what’s entailed in using it, according to a new ... > full story -
Does Class Shape Men's Attitudes Toward Home Improvement Projects?
April 9, 2013 Financial pressure and workplace stress lead some American men to take on home improvement projects, according to a new ... > full story -
Do You Get What You Pay For? It Depends on Your Culture
April 9, 2013 Consumers from less individualistic cultures are more likely to judge the quality of a product by its price, according to a new ... > full story -
No Regrets: Close That Menu and Enjoy Your Meal More
April 9, 2013 Certain physical acts of completion provide consumers with a sense of closure that makes them happier with their purchases, according to a new ... > full story -
U.S. Medical Patients Aren't Bargain Hunters
April 3, 2013 Despite the incentive to shop around, patients with increasingly popular Consumer-Directed Health Plans pay roughly the same amount as their traditionally insured ... > full story -
Avoid Impulsive Acts by Imagining Future Benefits
April 3, 2013 Why is it so hard for some people to resist the least little temptation, while others seem to possess incredible patience, passing up immediate gratification for a greater long-term good? The answer, ... > full story -
Choosing Less a Form of Protection, Says New Study on Decision-Making
April 3, 2013 New research shows that if a person is feeling threatened, or concerned with their status, they are more likely to choose the option that gives them less. And although this choice might seem ... > full story -
Consumer Behavior
Borderline Personality Disorder
Consumerism
Perception
Environmental Policies
Psychology
Putting a Human Face on a Product: When Brand Humanization Goes Wrong
April 2, 2013 When companies put a human face on their brand, the public usually responds positively. This advertising approach has brought us alarm clocks with sleepy faces and color-coated chocolate candies with ... > full story
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