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Marketing Technique: Activating Gender Stereotypes Just to Knock 'Em Down
February 12, 2013 A new study looks at the issue of product perception of consumers through the lens of gender stereotypes. The researchers conclude that while traditional gender stereotypes can still have a ... > full story -
Negative Stereotypes About Boys Hinder Their Academic Achievement
February 12, 2013 Researchers investigated the role of gender stereotypes. They found that from a very young age, children think boys are academically inferior to girls, and they believe that adults think so, too. ... > full story -
Bisphenol A Affects Sex-Specific Reproductive Behaviors in a Monogamous Animal Species
February 11, 2013 A series of experiments studied the effects of prenatal exposure to bisphenol A on later reproductive-associated behaviors using a socially and genetically monogamous rodent, the California mouse, ... > full story -
Genetic Predisposition to Brain Injury After Preterm Birth Is Sex-Specific
February 11, 2013 Variation in gene, involved in inflammation, associated with developmental problems after preterm birth in females, but not ... > full story -
When It Comes to Love, Men Are the Biggest Risk Takers
February 11, 2013 How far would you go to get the attention of the one you love? According to a recent study it seems that given a romantic opportunity, men are willing to take big risks in getting attention from the ... > full story -
Cupid's Arrow: Light Shed on Laws of Attraction
February 8, 2013 A sociologist's research offers new insights into why and when Cupid's arrow ... > full story -
How Men and Women Organize Their (Online) Social Networks Differently
February 7, 2013 A new quantitative study of data assembled from the online multiplayer game Pardus examines ways men and women manage their social networks drastically different, even ... > full story -
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Volunteers, Both Ailing and Healthy, Play Integral Role in Clinical Trials
February 6, 2013 The vital role filled by volunteer subjects – both sick and healthy – is an often-underappreciated aspect of clinical research at academic medical centers and other ... > full story -
Androgen Insensitivity Syndrome: New Guidelines for Study of Rare in Which a Person Is Genetically Male but Looks Female
February 6, 2013 Researchers in Spain have designed a guideline for physicians and patients on androgen insensitivity syndrome (AIS), a rare condition in which a person is genetically male but has some or all of the ... > full story -
Monogamous Birds Read Partner's Food Desires
February 4, 2013 New research shows that male Eurasian Jays in committed relationships are able to share food with their female partner according to her current ... > full story
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