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Bringing Style Home: How Tastes Are Shaped Online
August 13, 2012 — Does the ideal ratio of couch to rug size keep you up at night? Are the exposed wires of your stereo causing you angst? Is that crocheted toilet paper cover kitschy enough to be cool? If you wonder, ... > full story -
Consumers Perceive Risk When 'Price' Means More Than Money
August 13, 2012 — When faced with paying for a product or a service with more than money -- say with effort or information -- consumers perceive greater risk in the ... > full story -
A Closer Look at the Consuming Gaze
July 30, 2012 — But how does where a product is placed on the storeroom shelf influence which option a consumer will ultimately choose? It turns out that the shopper's eye has a very central ... > full story -
Why Does the Week Before Your Vacation Seem Longer When You're Going Far Away?
July 17, 2012 — Consumer decision-making is affected by the relationship between time and spatial distance, according to a new ... > full story -
Selling on eBay? Get Higher Bids With a Red Background
July 17, 2012 — The color red influences consumers to become more aggressive in online auctions and affects how much they are willing to pay for products as varied as video game consoles and Florida vacation ... > full story -
You Can't Always Get What You Want: Consumers Struggle With Competing Goals
July 17, 2012 — Consumers change their minds often when making choices that involve conflicting goals, according to a new ... > full story -
Sharing Isn't Always Caring: Why Don't Consumers Take Care of Their Zipcars?
July 16, 2012 — Consumers who access products in the short-term instead of owning them show greater indifference toward these products and identify less with the brand and other consumers, according to a new ... > full story -
Are Consumers Aware That They Are Drawn to the Center When Choosing Products?
July 16, 2012 — Consumers are more likely to select products located in the horizontal center of a display and may not make the best choices as a result, according to a new ... > full story -
Subtle Goal Reminders, Known as Primes, Can Offset Hedonic Effects of Food and Facilitate Health Behavior
July 10, 2012 — New research introduces novel cost-effective strategies to facilitate healthy eating among weight-conscious consumers. A number of experiments now suggest that simply adding words related to health ... > full story -
Make Me an Offer, Say Online Shoppers
June 26, 2012 — Online shoppers would rather receive an offer for a product or service than make their own offer, according to a new study that has implications for the fast-growing e-commerce ... > full story
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