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Can Consumers 'Fit In' Yet Remain Unique?
May 16, 2012 — Most consumers want to fit in while still asserting their individuality -- and they balance these conflicting desires when choosing products, according to a new ... > full story -
Too Much or Too Little Noise Turns Off Consumers, Creativity
May 14, 2012 — Ambient background noise turns out to be an important factor affecting creative cognition among consumers, according to new ... > full story -
People With 'Balanced Time Perspective' More Likely to Call Themselves Content
April 26, 2012 — A new study demonstrates that having a certain "balanced time perspective" can make people feel more vital, more grateful, and more satisfied with their ... > full story -
The Generation X Report: Food in the Lives of GenXers
April 26, 2012 — Generation X adults prepare an average of 10 meals a week, and eat out or buy fast food an average of three times a week, according to a report that details the role food plays in the lives of ... > full story -
Mucus from Pig Stomachs Is Effective as Anti-Viral Agent: May Be Useful in Cosmetics and Baby Formula
April 25, 2012 — Scientists are reporting that the mucus lining the stomachs of pigs could be a long-sought, abundant source of "mucins" being considered for use as broad-spectrum anti-viral agents to supplement baby ... > full story -
Medical Bills: Sticker Shock and Confused Consumers
April 25, 2012 — According to a provocative new analysis, patients are all too often left in the dark about how and what hospitals charge for their medical care – even in the face of a mounting push nationally ... > full story -
Costs of 'Dirty Bomb' Attack in Los Angeles
April 23, 2012 — A dirty bomb attack centered on downtown Los Angeles’ financial district could severely impact the region’s economy to the tune of nearly $16 billion, fueled primarily by ... > full story -
Online Chatter Affects Stock Returns
April 19, 2012 — It turns out that all of those bad reviews of new computers, shoes, toys and other products at Amazon and other websites with consumer reviews have more impact than just helping shoppers decide if ... > full story -
Anti-Tobacco TV Ads Help Adults Stop Smoking, Study Finds
April 19, 2012 — Anti-tobacco television advertising helps reduce adult smoking, according to a new study -- but some ads may be more effective than ... > full story -
Rose-Colored Glasses: Are Optimistic Consumers More Likely to Trust Salespeople?
April 16, 2012 — People who believe the world is a just place trust salespeople more than consumers who don't -- but only after they've made a purchase, according to a new ... > full story
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