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Consumers Should Be Vigilant in Wake of Zappos Cyberattack
January 18, 2012 As an estimated 24 million Zappos.com customers begin receiving notifications that some of their personal data have been compromised, an expert is warning those affected to be on the lookout for ... > full storyMore: -
Scarcity of Women Leads Men to Spend More, Save Less
January 12, 2012 The perception that women are scarce leads men to become impulsive, save less, and increase borrowing, according to new ... > full story -
Who's Wealthy? Beyond Net Worth, Asset and Debt Levels Change Our Perceptions
January 10, 2012 Will borrowing money to buy a new car make you feel richer? It depends on your net worth, says a new study. "People's perceptions of wealth vary not only as a function of their net worth, but also of ... > full story -
The Mall as a Sanctuary: Study Finds Holiday Shopping Outlets Aren't Just Shrines to Spending
December 21, 2011 An international study of holiday shopping and religion finds that dominant religious groups are more likely to experience "consumption mass hysteria" while shoppers in minority religions may view ... > full story -
Starlings Help Explain Irrational Preferences
December 20, 2011 Research into decision-making by European starlings may help explain why many animals, including humans, sometimes exhibit irrational ... > full story -
Online Brand Comments: How Do They Affect Consumer Decisions?
December 13, 2011 Consumer reactions to online comments depend on the number of comments and the reader's orientation (whether it's positive or negative), according to a new ... > full story -
Why Does Stating Your Intention Lead You to Purchase Your Favorite Brand?
December 13, 2011 If you say you're going to buy something, you're more likely to do it. But why is that? According to a new study, stating an intention leads consumers to action -- and makes them more likely to ... > full story -
Do Consumers Prefer Brands That Appear on Their Facebook Pages?
December 13, 2011 You are likely to identify with a brand that advertises alongside your personal information on a Facebook page (especially if you have high self-esteem), according to a new study. The same ad will ... > full story -
From Teddy Bears to iPhones, We Overestimate What Others Will Pay for Goods
December 13, 2011 Compared to what they would pay themselves, most consumers overestimate what others are willing to pay for products, according to a new study. And that holds true for a large range of items, both ... > full story -
Interactive Applications for Cell Phones May Be Most Powerful Forms of Advertising
December 8, 2011 A new research study suggests that interactive applications for mobile phones such as Apple's iPhone and Google's Android may be some of the most powerful forms of advertising yet ... > full story
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