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Pharmaceutical Spam
December 8, 2011 — Spam advertising of pharmaceutical products is leading patients to seek out information about prescription drugs online, according to a new report. If those drugs are not available to the internet ... > full story -
Impatient People Have Lower Credit Scores, Study Finds
December 2, 2011 — Is there a psychological reason why people default on their mortgages? A new study finds that people with bad credit scores are more impatient -- more likely to choose immediate rewards rather than ... > full story -
If a Fat Tax Is Coming, Here's How to Make It Efficient, Effective
December 2, 2011 — A "sin tax" applied to sweetened goods on store shelves is not the most efficient, effective method of lowering caloric intake from sweet food and would be more disruptive to consumers than ... > full story -
Removing Sugar-Sweetened Beverages from Schools Associated With Reduced Access To, but Not Consumption of These Beverages Among Adolescents
November 7, 2011 — State policies banning all sugar-sweetened beverages in schools are associated with reduced in-school access and purchase of these beverages, however these policies are not associated with a ... > full story -
Lost in Translation: Credit Card Bill Notes Curb Cardholders' Monthly Payments
November 7, 2011 — Notes printed on credit card statements about minimum payments due actually result in lower cardholder repayments, researchers ... > full story -
Convenient Election Day Voting Centers Can Improve Voter Turnout
October 31, 2011 — The convenience of election day voting centers can increase voter turnout, according to a new ... > full story -
Consumers Don't Pay as Much Attention to Nutrition Fact Labels as They Think, Eye-Tracking Study Finds
October 24, 2011 — Are Nutrition Facts labels read in detail by consumers when making purchases? Do people read only certain portions of the labels? According to a new study, consumers' self-reported viewing of ... > full story -
Social Isolation: Are Lonely Consumers Actually Loners or Conformers?
October 21, 2011 — Despite the proliferation of social networks, many Americans feel alone and isolated. According to a new study, lonely individuals behave differently in the marketplace than people with strong social ... > full story -
Why Does Explaining Why a Cupcake Is Delicious Make Us Love It Less?
October 21, 2011 — When consumers share their thoughts about products or experiences, their opinions can intensify, according to a new study. But it depends on whether they're talking about something sensory or ... > full story -
Is It Best to Withhold Favorable Information About Products?
October 21, 2011 — Consumers are more likely to choose products when marketers withhold some favorable information until late in the choice process, according to a new study. But marketers need to walk a fine line to ... > full story
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