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How Does Hand Orientation Help Consumers Imagine Using Products?
October 21, 2011 — Consumers need a little help when it comes to imagining using products, according to a new study. Sometimes that means orienting an advertisement toward a dominant hand or helping them picture using ... > full story -
Consumerism
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When Do Consumers Try to Increase Social Standing by Eating Too Much?
October 21, 2011 — Consumers who feel powerless will choose larger size food portions in an attempt to gain status, according to a new study. But there is hope for convincing them that a Big Gulp won't translate to ... > full story -
Calorie Count Plus Points Based on Added Sugars, Sodium, and Saturated and Trans Fats Recommended as New Front-of-Package Nutrition Labeling System
October 20, 2011 — Federal agencies should develop a new nutrition rating system with symbols to display on the front of food and beverage packaging that graphically convey calorie counts by serving size and a "point" ... > full story -
Minority Consumers Will Voluntarily Pay More for Goods and Services to Assert Status, Study Shows
October 20, 2011 — It has been well-documented that minorities are subject to discrimination in product pricing and customer service. What is startling is the result of a new study that shows that sometimes ill ... > full story -
New Technology Could Help Reduce Food Waste
October 13, 2011 — We throw out a quarter of the food we buy. New attitudes and new technology could shrink the mountain of waste from our ... > full story -
Improving the Physics of Grocery Store Display Cases to Save Energy
October 13, 2011 — Aeronautical engineers are devising ways to boost the efficiency of open-air refrigerated cases, which are increasingly common in supermarkets. Results could lower the energy use of existing cases by ... > full story -
Consumers Rely on Signage Over Other Ad Media, Research Finds
October 11, 2011 — A new analysis of a survey of more than 100,000 North American households shows that signage plays a vital role in communicating with consumers, second only to television as a source of new-product ... > full story -
Consumers May Have More Control Over Health Costs Than Previously Thought
September 29, 2011 — The historic RAND Health Insurance Experiment found that patients had little or no control over their health care spending once they began to receive a physician's care, but a new study shows that ... > full story -
Living With Dementia and Making Decisions
September 29, 2011 — People with dementia can still make decisions in their everyday lives and with support from partners can continue to do so as their condition advances. This is one of the preliminary findings of a ... > full story -
Childhood and the Driving Force of Fashion
September 15, 2011 — New research reveals brands and logos are highly important to some children, influenced by family attitudes, peer pressure and celebrity ... > full story
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