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Illusion of Control: Why Sports Fans Prefer 'Lucky' Products
May 14, 2013 — Consumers engage in superstitious behavior when they want to achieve something but don’t have the power to make it happen, according to a new ... > full story -
Advertising Product Results? Put Images Closer Together
May 14, 2013 — Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in advertisements, according to a new ... > full story -
Spirituality
Anger Management
Consumer Behavior
Educational Psychology
Child Psychology
Borderline Personality Disorder
Relationship Troubles? Some Sad Music Might Help You Feel Better
May 14, 2013 — Consumers experiencing relationship problems are more likely to prefer aesthetic experiences that reflect their negative mood, according to a new ... > full story -
Why We Love It or Hate It: Key to Brand Affinity and Brand Aversion for Brands Like Apple and Manchester United
May 9, 2013 — Why do brands such as Manchester United and Apple capture hearts and minds? How do marketers make consumers develop a strong attachment for a product or service? According to a recent study it is ... > full story -
Privacy Issues
Information Technology
Retail and Services
Computers and Internet
Consumer Behavior
Perception
Benefit Vs. Risk of Facial Recognition Technology
May 8, 2013 — Law enforcement agencies are using facial recognition software as a crime-fighting tool. Now businesses are looking to use the technology to reach customers. But a professor questions whether ... > full story -
Credit Card Debt Leads Some to Skip Medical Care
May 8, 2013 — People with outstanding credit card or medical debt were more likely to delay or avoid medical or dental care, finds a new ... > full story -
Consumers Almost Always Buy in the Same Shops, International Study Finds
May 6, 2013 — In a new study, researchers in Spain attempted to identify just how predictable consumers are with respect to shopping patterns. As explained by one of its authors, "the main conclusion we have drawn ... > full story -
'Sequential' Pricing Can Increase Retail Profits
April 30, 2013 — An in-depth study of so-called “sequential” pricing of retail products in both online and “bricks-and-mortar” stores found that the ability to set prices based on real-time ... > full story -
Common Component Strategy Could Improve Profits
April 29, 2013 — Manufacturing using common components can actually reduce product line cannibalization, a finding that could allow firms to improve profits, says new ... > full story -
Grocery Delivery Service Is Greener Than Driving to the Store
April 29, 2013 — Engineers have found that using a grocery delivery service can cut carbon dioxide emissions by at least half when compared with individual household trips to the store. Trucks filled to capacity that ... > full story
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