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Want to Convince? Use Abstract Rather Than Concrete Language
January 19, 2010 — When consumers talk to each other about products, they generally respond more favorably to abstract language than concrete descriptions, according to a new ... > full story -
Small Sounds, Big Deals: How Do Number Sounds Influence Consumers?
January 19, 2010 — Consumers remember the sounds of numbers in prices and associate certain sounds with value, according to a new ... > full story -
People Born in the 1940s Not the Spenders We Thought They Were
January 18, 2010 — People born in the 1940s are often portrayed as having both the means and the willingness to spend money on consumption, but how do they appear in the consumption statistics? According to the ... > full story -
Canadians Should Be Concerned About Camera Surveillance, Experts Say
January 14, 2010 — Canadians believe surveillance cameras promote safety, but their perceptions don't match the actual ... > full story -
Parkinson's Patients Shed Light on Role of Reward Bias in Compulsive Behaviors
January 13, 2010 — New research unravels the brain mechanisms that underlie the ability of a standard drug treatment for Parkinson's to elicit compulsive behaviors in some patients with the disease. The study provides ... > full story -
Contaminated House Dust Linked to Parking Lots With Coal Tar Sealant
January 13, 2010 — Coal-tar-based sealcoat -- the black, shiny substance sprayed or painted on many parking lots, driveways, and playgrounds -- has been linked to elevated concentrations of the contaminants polycyclic ... > full story -
Gastroenterologists Study Mind-Body Techniques for Treating Celiac Disease
January 11, 2010 — For adults and children diagnosed with celiac disease, the only treatment is a gluten-free diet, which can be very challenging. Gastroenterologists are conducting a new study to see if mind/body ... > full story -
Overexposure to Credit Default Swaps Contributed to Financial Meltdown
January 4, 2010 — Overexposure to credit default swaps (CDS) -- a market-traded form of investment insurance -- are believed to have contributed to last year's financial meltdown. Trying to understand how CDS prices ... > full story -
Personal Genome: Toward Reading Your Own Personal 'Book of Life'
December 16, 2009 — What secrets about your risk for diseases are written in your own personal "Book of Life" -- the 30,000 or so genes that make you you? Advances in DNA-sequencing technology are bringing closer the ... > full story -
How Categories and Environment Create Satisfied and Well-Informed Consumers
December 14, 2009 — Expert consumers like to be surprised by unusual product formats, while novices crave familiarity, according to a new ... > full story
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