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What A Coincidence! Personal Connections Improve Sales
July 20, 2009 — If a salesperson shares a birthday or a birthplace with you, you're more likely to make a purchase, and feel good about it, according to a new ... > full story -
Diet May Contribute Significantly To Body Burden Of Flame Retardants
July 14, 2009 — A new study suggests that diet is an important route of exposure to polybrominated diphenyl ethers (PBDEs). PBDEs are a class of flame retardants that are commonly found in consumer products such as ... > full story -
Affordable Electric Power Meters Underestimate Consumption
July 14, 2009 — End-user electricity consumption meters often underestimate the power consumed by the electronic equipment. Researchers found out that some commonly available power meters measure 25 percent lower ... > full story -
Viewing Child Porn Not A Risk Factor For Future Sex Offenses, Study Suggests
July 13, 2009 — For people without a prior conviction for a hands-on sex offense, the consumption of child pornography alone does not, in itself, seem to represent a risk factor for committing such an offense. ... > full story -
Chemical In Common Consumer Products (Phthalates) May Play A Role In Pre-Term Births
July 6, 2009 — A new study of expectant mothers suggests that a group of common environmental contaminants called phthalates, which are present in many industrial and consumer products including everyday personal ... > full story -
The Anti-Consumption Movement: Researchers Examine Resistance To Global Brands
June 15, 2009 — What motivates people to rebel against global brands -- or consumption in general? A new study in the Journal of Consumer Research examines the connection between nationalism and the anti-consumption ... > full story -
The Sweet Taste Of Uncertainty: Winners Enjoy Waiting To Discover What They've Won
June 15, 2009 — You've just won a prize. Would you like to find out what it is right away, or wait until later? A new study in the Journal of Consumer Research says most people are happier ... > full story -
The Complicated Consumer: Positive Ads Aren't Always The Most Effective
June 15, 2009 — Ads that feature positive emotions, like happiness, are not always the best way to reach consumers, according to a new study in the Journal of Consumer ... > full story -
The Freebie Dilemma: Consumers Are Skeptical About 'Free' Products
June 15, 2009 — It's common for retailers to bundle two different products (like razors and blades) together and describe one as free. A new study in the Journal of Consumer Research shows that this strategy leads ... > full story -
Extended Service Contracts: When And Why Do People Buy Them?
June 15, 2009 — Consumer experts have long recommended against buying Extended Service Contracts with products, since they are rarely cost effective. A new study in the Journal of Consumer Research examines the ... > full story
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