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Fei-Chang Or Pepsi Cola? What Makes Consumers Choose Local Brands Over Global Ones?
March 31, 2009 — A new study examines why some people might choose a local brand instead of a recognizable global brand like Coke or ... > full story -
Buyer Beware: Touching Something In A Store Increases Perceived Ownership
March 31, 2009 — To avoid unwanted or unnecessary purchases, keep your hands off the goods. That's the conclusion of a new study in the Journal of Consumer ... > full story -
Guided By Expectations: Different Approaches Lead To Different Conclusions
March 31, 2009 — Consumers often make decisions by predicting how they'll feel after an event or purchase. But different approaches to predicting lead to different conclusions, according to a new ... > full story -
Green Marketers Should Take Cue From Ten Commandments
March 31, 2009 — Companies offering "green" products and services can improve sales by making simple shifts in marketing language, new research has ... > full story -
Low-Income Families With Sick Children Often Enrolled In High-Deductible Health Care Plans
March 30, 2009 — High-deductible health plans are increasingly used by healthy people who are unlikely to incur high medical expenses. But they also end up enrolling many low-income, vulnerable families, finds a new ... > full story -
Gender, Geography Influence Floral Purchases
March 25, 2009 — Researchers in Taiwan seek to identify the consumption value that consumers seek from floral products, while clarifying the context of these values. Consumers from three main cities in Taiwan were ... > full story -
Campaign Spending Affects Electoral Outcomes
March 18, 2009 — In Canada, campaign spending limits for candidates during a federal election are stipulated by the Canada Elections ... > full story -
Getting The Right Fit With Clothing: How Big (or Small) Is Large?
March 17, 2009 — Trousers have to be tried on -- the variation between size labeling and actual clothing size is huge. This is shown by the report "Large? Clothing sizes and size labeling" which looks at the ... > full story -
Parents Grossly Underestimate The Influence Their Children Wield Over In-Store Purchases
March 16, 2009 — The influence children wield over their parents’ purchase decisions at the point of sale is grossly underestimated by parents. According to a new study by consumer researchers twice as many ... > full story -
Feeling Blue? New Insight To Predicting Consumer Emotions
March 10, 2009 — Whether choosing between a movie and a play, deciding whether to attend a sporting event shortly before an important event or selecting an indulgent breakfast treat in anticipation of a tough day at ... > full story
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