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Mysteries Of Categorization: How Consumers Think About New Products
January 26, 2009 — Why did the first PDAs released to the market fail while subsequent brands took off? A new study says it might be because of the way consumers categorize new ... > full story -
We're Not Buying It: Product Add-Ons Influence Consumer Judgment
January 26, 2009 — Charging extra for "add-on" features on a product may backfire on merchandisers, according to a new study. Researchers examined the way consumers perceive common objects such as digital cameras, ... > full story -
You Can Look -- But Don't Touch
January 7, 2009 — Consumers are often told that if they break an item, they buy it. But a new study suggests that if they just touch an item for more than a few seconds, they may also end up buying it. Researchers ... > full story -
Tips For Making A 'Green' Holiday From The World's Largest Scientific Society
December 18, 2008 — From converting used comics into wrapping paper to sending electronic greeting cards, the American Chemical Society offers tips on making your holiday greener and more environmentally-friendly. Other ... > full story -
You Decide: Making A Good Decision Or Avoiding A Bad One?
December 15, 2008 — We feel good about a purchase if we believe we've made a decision that's in line with our goals. A new study examines the ways consumers evaluate brand features to make ... > full story -
No Regrets: Avoiding Bad Feelings About Missing A Great Sale
December 15, 2008 — Bummer! You meant to get to the mall to buy that discounted leather jacket, but missed the sale. A new study uncovers a strategy for releasing consumers from 'regret lock,' which results in not ... > full story -
The Language Of Emotion: Ad Slogans In Native Tongues Connect To Consumers' Emotions
December 15, 2008 — In our globalized world, consumers are exposed to marketing messages in many languages. But a new study says messages expressed in people's native languages are most effective at triggering emotional ... > full story -
Slippery Slope: One Tiny Truffle Can Trigger Desire For More Treats
December 15, 2008 — Indulging in just one small chocolate truffle can induce cravings for more sugary and fatty foods -- and even awaken a desire for high-end status products, according to a new ... > full story -
We've Got Your Number: Consumers Choose Products With More Technical Specs
December 15, 2008 — Many products have numbers attached: megapixels for cameras, wattage ratings for stereos, cotton counts for sheets. A new study shows that consumers are heavily influenced by quantitative ... > full story -
For Best Results, Ask A Few Thought-Provoking Questions
December 15, 2008 — The next time a telemarketer opens with a friendly question, you might stop and wonder why. A new study shows that it is surprisingly effective when salespeople or fundraisers ask how your day has ... > full story
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