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Borderline Personality Disorder
Consumerism
Consumer Behavior
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Child Psychology
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Product Promotion: When Do Emotional Appeals Trump Celebrity Spokespeople?
March 5, 2013 Emotional appeals could be more effective than celebrities when promoting products related to a consumer’s identity, according to a new ... > full story -
Is the iPad Creative? It Depends on Who's Buying It
March 5, 2013 Encouraging consumers to feel ownership of products they haven’t yet purchased can backfire because consumers tend to see themselves in the products they own, according to a new ... > full story -
Bankruptcy Judges Influenced by Apologies
March 4, 2013 Debtors who apologized were seen as more remorseful and were expected to manage their finances more carefully in the future compared to debtors who did not offer an apology, finds a new ... > full story -
Recycling and Waste
Materials Science
Energy Technology
Environmental Issues
Environmental Science
Technology
3-D Printing Using Old Milk Jugs
March 1, 2013 3-D printing lets anyone make almost anything with a simple machine and a roll of plastic filament. Now researchers have found a way to drive costs down even further by recycling empty milk jugs into ... > full story -
New Insight Into How People Choose Insurance Plans
February 27, 2013 A new paper suggests that forecasting the likely spending reduction associated with high deductibles requires a fine-grained approach, to account for the differing ways consumers respond to ... > full story -
Do Thin Models and Celebrities Really Help Sell to Women?
February 27, 2013 Advertisers who put images of female celebrities and models next to their products spark scorn rather than shopping, according to new ... > full story -
Student Loans Help Women More Than Men in Reaching Graduation
February 21, 2013 Student loans provide more help to women than they do for men in encouraging graduation from college, a new nationwide study ... > full story -
In Rich and Poor Nations, Giving Makes People Feel Better Than Getting, Research Finds
February 21, 2013 Feeling good about spending money on someone else rather than for personal benefit may be a universal response among people in both impoverished countries and rich nations, according to new ... > full story -
Health Risks Were Not Consumers' First Concern Over Horse Meat Contamination
February 20, 2013 Days after the initial announcement by the Food Safety Authority of Ireland (FSAI) on the 15th January that horse and pig DNA were found in beef burgers, researchers conducted an online consumer ... > full story -
'Foodie' Movement Gains Momentum
February 13, 2013 The line between specialty and mainstream foods continues to blur due to the escalating foodie movement. In the February issue of Food Technology magazine, published by the Institute of Food ... > full story
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