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Americans Are Becoming More Aware Of Trans Fats, But Not Its Sources
February 2, 2009 American consumer awareness of trans fats increased during a one-year period to 92 percent in 2007 from 84 percent in 2006, according to ... > full story -
Buying Local Isn't Always Better For The Environment
February 2, 2009 Shopping locally may not be as good for the environment as having food delivered, according to new research. The study shows that, on average, lower carbon emissions result from delivering a ... > full story -
Internet Drug Purchasing: Consumers, Benefits Managers And Even Government Officials Buy Unapproved Prescription Drugs Illegally
January 27, 2009 Healthcare consumers, benefits managers and even government officials are using the Internet to buy unapproved prescription drugs illegally, according to a new ... > full story -
Shaken Self-Confidence? Certain Products And Activities Can Fix It
January 26, 2009 Someone who has momentarily lost confidence in her intelligence is more likely to purchase a pen than a candy bar, according to a new study. The pen helps restore her belief in herself as an ... > full story -
What's A Little Mold? Why Consumers Have Different Freshness Standards At Home
January 26, 2009 Why is it acceptable for someone who would never purchase "expired" milk at the store to pour "expired" milk into a cup of coffee at breakfast? A new study explores the reasons consumers are more ... > full story -
Rational Or Experiential? New Study Highlights Differences In Thinking Styles
January 26, 2009 Consumers approach problems, products, and websites differently according to distinct thinking styles, says a new study in the Journal of Consumer ... > full story -
Remember That Time? New Study Demystifies Consumer Memory
January 26, 2009 If a vacation starts out bad and gets better, you'll have a more positive memory than if it starts out good and gets worse -- if you're asked about it right ... > full story -
A Little Parity Is A Good Thing: You Don't Always Have To Be The Best
January 26, 2009 We are all used to advertisers showing their products as superior among competitors. But a new study shows that it's not a bad idea for marketers to offer comparisons that show their brand is equal ... > full story -
Mysteries Of Categorization: How Consumers Think About New Products
January 26, 2009 Why did the first PDAs released to the market fail while subsequent brands took off? A new study says it might be because of the way consumers categorize new ... > full story -
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We're Not Buying It: Product Add-Ons Influence Consumer Judgment
January 26, 2009 Charging extra for "add-on" features on a product may backfire on merchandisers, according to a new study. Researchers examined the way consumers perceive common objects such as digital cameras, ... > full story
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