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Slippery Slope: One Tiny Truffle Can Trigger Desire For More Treats
December 15, 2008 Indulging in just one small chocolate truffle can induce cravings for more sugary and fatty foods -- and even awaken a desire for high-end status products, according to a new ... > full story -
We've Got Your Number: Consumers Choose Products With More Technical Specs
December 15, 2008 Many products have numbers attached: megapixels for cameras, wattage ratings for stereos, cotton counts for sheets. A new study shows that consumers are heavily influenced by quantitative ... > full story -
For Best Results, Ask A Few Thought-Provoking Questions
December 15, 2008 The next time a telemarketer opens with a friendly question, you might stop and wonder why. A new study shows that it is surprisingly effective when salespeople or fundraisers ask how your day has ... > full story -
Just Look: When It Comes To Art, Viewing May Be As Satisfying As Buying
December 15, 2008 The experience of purchasing art shares much in common with viewing it in exhibits, according to a new study. Research shows that visiting a gallery can provide many of the same benefits as buying a ... > full story -
Semantic Web Technologies Could Improve The Shopping Experience
December 9, 2008 Scientists at Toshiba's Corporate Research and Development Center in Japan have developed a system that offers shoppers advice on what to buy based on the product barcode and the current weblog buzz ... > full story -
The Crash Of 2008: A Mathematician's View
December 8, 2008 Markets need regulation to stay stable. We have had thirty years of financial deregulation. Now we are seeing chickens coming home to roost. This is the key argument of a mathematician at Imperial ... > full story -
Are Men Hardwired To Overspend?
December 8, 2008 Bling, foreclosures, rising credit card debt, bank and auto bailouts, upside down mortgages and perhaps a mid-life crisis new Corvette -- all symptoms of compulsive ... > full story -
Organic Attitude: What Consumers Really Think About Sustainable Foods
December 1, 2008 Are consumers under too much pressure to be healthy? Has the global financial crisis sidelined the promotion of sustainable food? And how much do consumers actually know or care about the ... > full story -
RFID Chips: A Privacy And Security Pandora's Box?
November 18, 2008 A research article published in the current issue of the International Journal of Intellectual Property Management suggests that Big Brother could be opening a privacy and security Pandora's Box if ... > full story -
I'm Sticking With My Brand: Loyal Customers Perceive Competitor Ads Differently
November 17, 2008 What does it take for marketers to reach customers who are already loyal to a particular brand? A new study in the Journal of Consumer Research examines brand loyalty and the way it affects ... > full story
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