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High Quality or Poor Value: When Do Consumers Make Different Conclusions About the Same Product?
October 22, 2012 — Depending on which naive theory consumers use, a low price can indicate either good value or low quality, whereas a high price may imply either poor value or high quality, according to a new ... > full story -
In the Blink of an Eye: Distracted Consumers Are Most Likely to Remember Ads With Subtle Variations
October 22, 2012 — Consumers are more likely to remember an ad they’ve seen repeatedly if one element in the ad changes location from one exposure to the next, according to a new ... > full storyMore: -
Would You Buy a Product Endorsed by Lance Armstrong?
October 22, 2012 — It’s much easier for consumers to justify continued support of a celebrity or politician disgraced by scandal when they separate moral judgments about a public figure from assessments of their ... > full story -
College Students and Credit Card Debt: Parents Have a Powerful Influence on Their Children's Financial Behaviors
October 18, 2012 — Parents need to be good role models to help their children make sensible financial decisions, according to researchers whose work highlights that parents who argue about finances contribute to ... > full story -
Gluten and Lactose-Free Ingredient Substitute Found for Low-Fat White Sauces
October 17, 2012 — Consumers are increasingly demanding the development of ready-to-eat gluten and lactose-free food products that meet their needs and help improve their health. A recent study shows how new white ... > full story -
New Ways of Eating Fruit
October 16, 2012 — Fruit must be an essential part of our diet. Experts recommend eating at least five servings of fruit and vegetables a day. However, the reality is quite different, since we are witnessing a gradual ... > full story -
How Food Marketers Can Help Consumers Eat Better While Improving Their Bottom Line
October 11, 2012 — Food marketers are masters at getting people to crave and consume the foods they promote. Researchers now challenge the popular assumptions linking food marketing and obesity. New research suggests ... > full story -
Potential Debt Problems More Common Among the Educated, Study Suggests
October 9, 2012 — Before the financial crash of 2008, it was highly educated Americans who were most likely to pile on unmanageable levels of debt, a new study suggests. Overall, the percentage of Americans who were ... > full story -
Small Signs Lead to Big Frustrations: Analysis of Consumer Survey Data on Signage
October 9, 2012 — An analysis of national consumer survey data on signage as marketing communication finds that signs that are too small or unclear to consumers seem to be a growing ... > full story -
Free Product Returns Have Major Impact on Future Sales, Study Finds
October 9, 2012 — Contrary to economic research that suggested tougher return policies, a new study strongly recommends a policy of universal free product returns for online and distant ... > full story
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