Browse News Stories
Posted August 1, 2013:
Posted July 30, 2013:
Posted July 29, 2013:
Posted July 26, 2013:
- Is Facebook Actually Making Communication About Products and Brands More Interesting?
- Legendary Brands: Why Are Consumers Still Fascinated by the Titanic?
- Buying a Used Car? Be Sure to Flatter the Seller
- Empowering Your Customers? Think Twice About Social Media Campaigns
- Why Are Consumers Less Likely to Buy a Product When It's the Only Option?
- Materialism and Loneliness: Is There Really a Vicious Cycle?
Posted July 24, 2013:
Posted July 16, 2013:
Posted July 11, 2013:
Posted June 18, 2013:
- The Geometry of Persuasion: How Do Seating Layouts Influence Consumers?
- Free Perks and Upgrades: Could They Actually Embarrass Consumers?
- Why Is It Easier to Lose 2-4 Pounds Rather Than 3 Pounds?
Posted June 14, 2013:
Posted June 12, 2013:
Posted June 4, 2013:
Posted May 22, 2013:
Posted May 14, 2013:
- Passenger Car Drivers Are More Likely to Die in Crashes With SUVs, Regardless of Crash Ratings
- Learning to Recycle: Does Political Ideology Matter?
- Illusion of Control: Why Sports Fans Prefer 'Lucky' Products
- Advertising Product Results? Put Images Closer Together
- Relationship Troubles? Some Sad Music Might Help You Feel Better
Posted May 9, 2013:
Posted May 8, 2013:
Posted May 6, 2013:
Posted April 30, 2013:
Posted April 29, 2013:
- Common Component Strategy Could Improve Profits
- Grocery Delivery Service Is Greener Than Driving to the Store
Posted April 26, 2013:
Posted April 9, 2013:
- Do You Get What You Pay For? It Depends on Your Culture
- No Regrets: Close That Menu and Enjoy Your Meal More
- Does Mixing eBay and Facebook Reduce Bidding Prices?
Posted April 3, 2013:
Posted April 2, 2013:
Posted April 1, 2013:
Posted March 12, 2013:
Posted March 6, 2013:
Posted March 5, 2013:
- Targeting Diet Products: Why Are More Independent Consumers Better at Delaying Gratification?
- Product Promotion: When Do Emotional Appeals Trump Celebrity Spokespeople?
- Is the iPad Creative? It Depends on Who's Buying It
Posted March 4, 2013:
Posted March 1, 2013:
Posted February 27, 2013:
- New Insight Into How People Choose Insurance Plans
- Do Thin Models and Celebrities Really Help Sell to Women?
Posted February 21, 2013:
- Student Loans Help Women More Than Men in Reaching Graduation
- In Rich and Poor Nations, Giving Makes People Feel Better Than Getting, Research Finds
Posted February 20, 2013:

