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Posted March 31, 2009:
- Fei-Chang Or Pepsi Cola? What Makes Consumers Choose Local Brands Over Global Ones?
- Buyer Beware: Touching Something In A Store Increases Perceived Ownership
- Guided By Expectations: Different Approaches Lead To Different Conclusions
- Green Marketers Should Take Cue From Ten Commandments
Posted March 30, 2009:
Posted March 25, 2009:
Posted March 18, 2009:
Posted March 17, 2009:
Posted March 16, 2009:
Posted March 10, 2009:
- Feeling Blue? New Insight To Predicting Consumer Emotions
- Barriers To Adoption Of Electronic Personal Health Records Outlined
Posted March 5, 2009:
Posted February 24, 2009:
- Rich Countries’ Invisible Carbon Dioxide Emissions
- In-Store Video Ads A Boon To Retailers, A Peril For Traditional Media
- Confidence In Food Safety Plunges In Wake Of Peanut Butter Contamination
Posted February 23, 2009:
- Learning From Our Mistakes: Consumers Won't Be Deceived Twice
- What The Heck Is It? Consumers Can Be Primed To Understand Hybrid Products
- The Honeymoon's Over: Consumers Overestimate Enjoyment Of Products
- It's About Time: Consumers May Be More Likely To Enjoy Purchase When Ads Mention Time
- Beware The Left-Digit Effect: Price Gimmicks May Affect Choice
Posted February 20, 2009:
Posted February 19, 2009:
Posted February 2, 2009:
- Americans Are Becoming More Aware Of Trans Fats, But Not Its Sources
- Buying Local Isn't Always Better For The Environment
Posted January 27, 2009:
Posted January 26, 2009:
- Shaken Self-Confidence? Certain Products And Activities Can Fix It
- What's A Little Mold? Why Consumers Have Different Freshness Standards At Home
- Rational Or Experiential? New Study Highlights Differences In Thinking Styles
- Remember That Time? New Study Demystifies Consumer Memory
- A Little Parity Is A Good Thing: You Don't Always Have To Be The Best
- Mysteries Of Categorization: How Consumers Think About New Products
- We're Not Buying It: Product Add-Ons Influence Consumer Judgment
Posted January 7, 2009:
Posted December 18, 2008:
Posted December 15, 2008:
- You Decide: Making A Good Decision Or Avoiding A Bad One?
- No Regrets: Avoiding Bad Feelings About Missing A Great Sale
- The Language Of Emotion: Ad Slogans In Native Tongues Connect To Consumers' Emotions
- Slippery Slope: One Tiny Truffle Can Trigger Desire For More Treats
- We've Got Your Number: Consumers Choose Products With More Technical Specs
- For Best Results, Ask A Few Thought-Provoking Questions
- Just Look: When It Comes To Art, Viewing May Be As Satisfying As Buying
Posted December 9, 2008:
Posted December 8, 2008:
Posted December 1, 2008:
Posted November 18, 2008:
Posted November 17, 2008:
- I'm Sticking With My Brand: Loyal Customers Perceive Competitor Ads Differently
- How Often Will You Use That Treadmill?
- Digital Piracy Management
Posted November 12, 2008:
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