Featured Research

from universities, journals, and other organizations

Do Low-fat Foods Make Us Fat? Mindless Eating Leads Us To Consume More Calories

Date:
December 9, 2006
Source:
Cornell Food & Brand Lab
Summary:
"Low-fat" foods may not help in the fight against obesity. Cornell studies in movie theatres, holiday parties and homes show people eat an average of 28 percent more total calories when they think a food is low-fat. This is worse for obese people, who tend to eat up to 50 percent more.

Recent Cornell studies in movie theatres, holiday receptions, and homes showed people eat an average of 28% more total calories when they eat low-fat snacks than regular ones. "Obese people can eat up to 45% more," reports lead researcher Brian Wansink (Ph.D.), in the book, Mindless Eating: Why We Eat More Than We Think.

"People don't realize that low-fat foods are not always low-calorie foods," says Wansink. Fat is often replaced with sugar. Low-fat snacks are an average of 11% lower in calories, but people wrongly believe they are around 40% lower.

In one study, two groups of people attending a holiday open-house were given identical regular chocolates that were labeled as either "Regular" or as "Low-fat." People served themselves an average of a third more of the candies, which would have translated into 28% more calories if they had actually been low-fat. A second study showed this is because "people believe they will feel less guilty eating the low-fat foods, so they tend to overindulge, says Pierre Chandon, co-author and marketing professor at INSEAD in France. Fat is often replaced with sugar.

The complete set of research studies, published in the November issue of the Journal of Marketing Research, was cited by the Economist as one of two significant noteworthy studies published that month. It is titled, "Can 'Low-Fat' Foods Lead to Obesity""

For policy makers and companies, the message is that new "low-fat" foods are unlikely to solve the obesity solution. People are very likely to over eat a low-fat foods -- even if they don't like them as much as the regular versions.

For dieters, there's also clear message. As Wansink advises in the book Mindless Eating, "Stick with the regular version, but eat a little bit less. It's better for both your diet and your taste buds."


Story Source:

The above story is based on materials provided by Cornell Food & Brand Lab. Note: Materials may be edited for content and length.


Cite This Page:

Cornell Food & Brand Lab. "Do Low-fat Foods Make Us Fat? Mindless Eating Leads Us To Consume More Calories." ScienceDaily. ScienceDaily, 9 December 2006. <www.sciencedaily.com/releases/2006/12/061209083759.htm>.
Cornell Food & Brand Lab. (2006, December 9). Do Low-fat Foods Make Us Fat? Mindless Eating Leads Us To Consume More Calories. ScienceDaily. Retrieved July 24, 2014 from www.sciencedaily.com/releases/2006/12/061209083759.htm
Cornell Food & Brand Lab. "Do Low-fat Foods Make Us Fat? Mindless Eating Leads Us To Consume More Calories." ScienceDaily. www.sciencedaily.com/releases/2006/12/061209083759.htm (accessed July 24, 2014).

Share This




More Health & Medicine News

Thursday, July 24, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

New Painkiller Designed To Discourage Abuse: Will It Work?

New Painkiller Designed To Discourage Abuse: Will It Work?

Newsy (July 24, 2014) The FDA approved Targiniq ER on Wednesday, a painkiller designed to keep users from abusing it. Like any new medication, however, it has doubters. Video provided by Newsy
Powered by NewsLook.com
Doctor At Forefront Of Fighting Ebola Outbreak Gets Ebola

Doctor At Forefront Of Fighting Ebola Outbreak Gets Ebola

Newsy (July 24, 2014) Sheik Umar Khan has treated many of the people infected in the Ebola outbreak, and now he's become one of them. Video provided by Newsy
Powered by NewsLook.com
Condemned Man's US Execution Takes Nearly Two Hours

Condemned Man's US Execution Takes Nearly Two Hours

AFP (July 24, 2014) America's death penalty debate raged Thursday after it took nearly two hours for Arizona to execute a prisoner who lost a Supreme Court battle challenging the experimental lethal drug cocktail. Duration: 00:55 Video provided by AFP
Powered by NewsLook.com
China's Ageing Millions Look Forward to Bleak Future

China's Ageing Millions Look Forward to Bleak Future

AFP (July 24, 2014) China's elderly population is expanding so quickly that children struggle to look after them, pushing them to do something unexpected in Chinese society- move their parents into a nursing home. Duration: 02:07 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins