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How smarter school lunchrooms increase fruit sales

Date:
June 4, 2010
Source:
Cornell Food & Brand Lab
Summary:
Researchers observed a 58 percent increase in fresh fruit sales at one Upstate New York school simply by moving the fruit from a stainless steel tray and into a basket lit by an ordinary desk lamp.

How many more apples can a school cafeteria sell if the fruit is displayed in an attractive basket and placed in a well-lit area?
Credit: iStockphoto/Elena Korenbaum

How many more apples can a school cafeteria sell if the fruit is displayed in an attractive basket and placed in a well-lit area?

That's the sort of question researchers from the Cornell Food and Brand Lab are exploring as part of their Smarter Lunchrooms Initiative -- an effort to discover and share low-cost changes that can be made in lunchrooms to subtly guide smarter food choices.

Led by Professor Brian Wansink, the researchers observed a 58 percent increase in fresh fruit sales at one Upstate New York school simply by moving the fruit from a stainless steel tray and into a basket lit by an ordinary desk lamp.

Wansink will present these findings and others at the Food for Your Whole Life Health Symposium on June 6-7 at the Grand Hyatt in New York City.

"The best solution is often the simplest one," Wansink explained. "Rather than penalizing a less healthy food choice, we just made the healthier item much more likely to be noticed and chosen."


Story Source:

The above story is based on materials provided by Cornell Food & Brand Lab. Note: Materials may be edited for content and length.


Cite This Page:

Cornell Food & Brand Lab. "How smarter school lunchrooms increase fruit sales." ScienceDaily. ScienceDaily, 4 June 2010. <www.sciencedaily.com/releases/2010/06/100604132045.htm>.
Cornell Food & Brand Lab. (2010, June 4). How smarter school lunchrooms increase fruit sales. ScienceDaily. Retrieved September 21, 2014 from www.sciencedaily.com/releases/2010/06/100604132045.htm
Cornell Food & Brand Lab. "How smarter school lunchrooms increase fruit sales." ScienceDaily. www.sciencedaily.com/releases/2010/06/100604132045.htm (accessed September 21, 2014).

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