Featured Research

from universities, journals, and other organizations

When chefs move the fruit

Date:
September 29, 2011
Source:
Cornell Food & Brand Lab
Summary:
Schools can increase fruit sales by as much as 104 percent by just putting it in a colorful bowl. This is one of the changes proposed through the Smarter Lunchrooms Movement which has garnered the White House's support to help fight childhood obesity.

Colorful bowl of strawberries. Moving fruit to a colorful bowl increased sales by 104% in schools.
Credit: teressa / Fotolia

Want to double fruit sales in schools? A new Cornell University study shows it is as easy as putting the fruit in a colorful bowl. According to research presented this week at the American Dietetic Association Conference in San Diego, CA by Brian Wansink, Professor at Cornell University, "Moving the fruit increased sales by 104%." This is only one of the changes proposed through the Smarter Lunchrooms Movement of the Cornell Center for Behavioral Economics in Child Nutrition Programs (BEN).

BEN has garnered the White House's support to help fight childhood obesity. Sam Kass, the White House chef, and Let's Move, Michelle Obama's initiative to solve the childhood obesity epidemic, have recently teamed up with BEN to progress toward this goal through the Chef's Move to Schools program.

David Just and Brian Wansink, co-directors of BEN, met with White House and USDA staff as well as several food and foodservice industry leaders to discuss the facets of the collaboration. The Chef's Move to Schools program will mend the disconnect by making traditional lunchtime innovative and healthy. This partnership will provide wider access to BEN center research, allowing more schools to use simple, cheap, and effective tools to lead children to choose healthier food. "This is a great opportunity to improve kids' school meal choices. Everyone involved is enthusiastic and eager to help make school lunch exciting as well as nutritious. The Chef's Move to Schools program is a great way for chefs to capture kids' imaginations with a healthy and wholesome message -- and make a lasting difference," says David Just, also a Professor at Cornell University.

The BEN center has analyzed multiple school lunchroom layouts and designs that hindered student's selection of nutritious foods. The lunchrooms were revamped with easy, low-cost/no-cost environmental changes that resulted in an increase in healthy food choices. On a broader level, the BEN center works with researchers and policy makers to make important high-level decisions that impact healthy food environments nationwide.


Story Source:

The above story is based on materials provided by Cornell Food & Brand Lab. Note: Materials may be edited for content and length.


Cite This Page:

Cornell Food & Brand Lab. "When chefs move the fruit." ScienceDaily. ScienceDaily, 29 September 2011. <www.sciencedaily.com/releases/2011/09/110929144641.htm>.
Cornell Food & Brand Lab. (2011, September 29). When chefs move the fruit. ScienceDaily. Retrieved April 25, 2014 from www.sciencedaily.com/releases/2011/09/110929144641.htm
Cornell Food & Brand Lab. "When chefs move the fruit." ScienceDaily. www.sciencedaily.com/releases/2011/09/110929144641.htm (accessed April 25, 2014).

Share This



More Health & Medicine News

Friday, April 25, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Deadly Fungus Killing Bats, Spreading in US

Deadly Fungus Killing Bats, Spreading in US

AP (Apr. 24, 2014) A disease that has killed more than six million cave-dwelling bats in the United States is on the move and wildlife biologists are worried. White Nose Syndrome, discovered in New York in 2006, has now spread to 25 states. (April 24) Video provided by AP
Powered by NewsLook.com
Companies Ramp Up Wellness to Lower Health Costs

Companies Ramp Up Wellness to Lower Health Costs

AP (Apr. 24, 2014) That little voice telling you to exercise, get in shape and get healthy is probably coming from your boss. More companies are beefing up wellness programs to try and cut down their health care costs. (April 24) Video provided by AP
Powered by NewsLook.com
Blood From World's Oldest Woman Suggests Life Limit

Blood From World's Oldest Woman Suggests Life Limit

Newsy (Apr. 24, 2014) Scientists say for the extremely elderly, their stem cells might reach a state of exhaustion. This could limit one's life span. Video provided by Newsy
Powered by NewsLook.com
FDA Wants To Ban Sales Of E-Cigarettes To Minors

FDA Wants To Ban Sales Of E-Cigarettes To Minors

Newsy (Apr. 24, 2014) The Food and Drug Administration wants to crack down on the use of e-cigarettes, banning the sale of the product to minors. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins