Featured Research

from universities, journals, and other organizations

When chefs move the fruit

Date:
September 29, 2011
Source:
Cornell Food & Brand Lab
Summary:
Schools can increase fruit sales by as much as 104 percent by just putting it in a colorful bowl. This is one of the changes proposed through the Smarter Lunchrooms Movement which has garnered the White House's support to help fight childhood obesity.

Colorful bowl of strawberries. Moving fruit to a colorful bowl increased sales by 104% in schools.
Credit: teressa / Fotolia

Want to double fruit sales in schools? A new Cornell University study shows it is as easy as putting the fruit in a colorful bowl. According to research presented this week at the American Dietetic Association Conference in San Diego, CA by Brian Wansink, Professor at Cornell University, "Moving the fruit increased sales by 104%." This is only one of the changes proposed through the Smarter Lunchrooms Movement of the Cornell Center for Behavioral Economics in Child Nutrition Programs (BEN).

BEN has garnered the White House's support to help fight childhood obesity. Sam Kass, the White House chef, and Let's Move, Michelle Obama's initiative to solve the childhood obesity epidemic, have recently teamed up with BEN to progress toward this goal through the Chef's Move to Schools program.

David Just and Brian Wansink, co-directors of BEN, met with White House and USDA staff as well as several food and foodservice industry leaders to discuss the facets of the collaboration. The Chef's Move to Schools program will mend the disconnect by making traditional lunchtime innovative and healthy. This partnership will provide wider access to BEN center research, allowing more schools to use simple, cheap, and effective tools to lead children to choose healthier food. "This is a great opportunity to improve kids' school meal choices. Everyone involved is enthusiastic and eager to help make school lunch exciting as well as nutritious. The Chef's Move to Schools program is a great way for chefs to capture kids' imaginations with a healthy and wholesome message -- and make a lasting difference," says David Just, also a Professor at Cornell University.

The BEN center has analyzed multiple school lunchroom layouts and designs that hindered student's selection of nutritious foods. The lunchrooms were revamped with easy, low-cost/no-cost environmental changes that resulted in an increase in healthy food choices. On a broader level, the BEN center works with researchers and policy makers to make important high-level decisions that impact healthy food environments nationwide.


Story Source:

The above story is based on materials provided by Cornell Food & Brand Lab. Note: Materials may be edited for content and length.


Cite This Page:

Cornell Food & Brand Lab. "When chefs move the fruit." ScienceDaily. ScienceDaily, 29 September 2011. <www.sciencedaily.com/releases/2011/09/110929144641.htm>.
Cornell Food & Brand Lab. (2011, September 29). When chefs move the fruit. ScienceDaily. Retrieved August 21, 2014 from www.sciencedaily.com/releases/2011/09/110929144641.htm
Cornell Food & Brand Lab. "When chefs move the fruit." ScienceDaily. www.sciencedaily.com/releases/2011/09/110929144641.htm (accessed August 21, 2014).

Share This




More Health & Medicine News

Thursday, August 21, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Drug Used To Treat 'Ebola's Cousin' Shows Promise

Drug Used To Treat 'Ebola's Cousin' Shows Promise

Newsy (Aug. 21, 2014) An experimental drug used to treat Marburg virus in rhesus monkeys could give new insight into a similar treatment for Ebola. Video provided by Newsy
Powered by NewsLook.com
Cadavers, a Teen, and a Medical School Dream

Cadavers, a Teen, and a Medical School Dream

AP (Aug. 21, 2014) Contains graphic content. He's only 17. But Johntrell Bowles has wanted to be a doctor from a young age, despite the odds against him. He was recently the youngest participant in a cadaver program at the Indiana University NW medical school. (Aug. 21) Video provided by AP
Powered by NewsLook.com
Ramen Health Risks: The Dark Side of the Noodle

Ramen Health Risks: The Dark Side of the Noodle

AP (Aug. 21, 2014) South Koreans eat more instant ramen noodles per capita than anywhere else in the world. But American researchers say eating too much may increase the risk of diabetes, heart disease and stroke. (Aug. 21) Video provided by AP
Powered by NewsLook.com
Possible Ebola Patient in Isolation at California Hospital

Possible Ebola Patient in Isolation at California Hospital

Reuters - US Online Video (Aug. 20, 2014) A patient who may have been exposed to the Ebola virus is in isolation at the Kaiser Permanente South Sacramento Medical Center. Linda So reports. Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins