Featured Research

from universities, journals, and other organizations

Familiarity with television fast-food ads linked to obesity

Date:
April 29, 2012
Source:
American Academy of Pediatrics
Summary:
There is a long-held concern that youths who eat a lot of fast food are at risk for becoming overweight. New research shows that greater familiarity with fast-food restaurant advertising on television is associated with obesity in young people.

There is a long-held concern that youths who eat a lot of fast food are at risk for becoming overweight. New research presented April 29, at the Pediatric Academic Societies (PAS) annual meeting in Boston shows that greater familiarity with fast-food restaurant advertising on television is associated with obesity in young people.

Related Articles


"We know that children and adolescents are highly exposed to fast-food restaurant advertising, particularly on television. This study links obesity in young people to familiarity with this advertising, suggesting that youth who are aware of and receptive to televised fast-food marketing may be at risk for health consequences," said lead author Auden C. McClure, MD, MPH, FAAP, assistant professor in the Department of Pediatrics at Children's Hospital at Dartmouth, Dartmouth-Hitchcock Medical Center.

Previous research has shown that watching TV is associated with obesity. Dr. McClure and her colleagues sought to determine whether recognition of fast-food ads on TV is associated with obesity in adolescents and young adults.

The researchers surveyed a national sample of 3,342 youths ages 15 to 23 years. Participants were asked about their height, weight, age, gender, race, socioeconomic status, exercise, consumption of soda or sweet drinks, frequency of eating at quick-service restaurants, how many hours they watched TV each day, and whether they snacked while watching TV.

They also were shown 20 still images selected from television ads for top quick-service restaurants that aired in the year before the survey. The images were digitally edited to remove the brands. Individuals were asked if they remembered seeing the ad, if they liked the ad and if they could name the restaurant brand. In addition, they were shown 20 ads for alcohol.

Results showed that about 18 percent of participants surveyed were overweight, and 15 percent were obese. The percentage of youths who were obese was significantly higher among those who recognized more ads than those who recognized few ads (17 percent vs. 8.3 percent). Even after controlling for the variables listed above, youths who recognized many ads were more than twice as likely to be obese compared with those who recognized few ads.

"A similar association with obesity was not found for familiarity with televised alcohol ads, suggesting that the relationship was specific to fast-food advertising content," Dr. McClure said. "After accounting for overall TV time, TV ad familiarity was still linked with obesity suggesting that this finding is not simply due to increased sedentary time or an effect of TV programming."

However, eating more frequently at fast-food restaurants depicted in the ads was not associated with obesity.

"The relation between fast-food marketing and obesity is not simply that it prompts more quick-serve restaurant visits," said study co-author James D. Sargent, MD, FAAP, professor in the Department of Pediatrics at Children's Hospital at Dartmouth. Instead, "individuals who are more familiar with these ads may have food consumption patterns that include many types of high-calorie food brands, or they may be especially sensitive to visual cues to eat while watching TV. More research is necessary to determine how fast-food ad familiarity is linked to obesity," he added.

"Given the broad exposure of youth to advertising, the more we know about how media and marketing affect young people, the better equipped we are as pediatricians and parents to guide them in making healthy diet choices," Dr. McClure concluded.


Story Source:

The above story is based on materials provided by American Academy of Pediatrics. Note: Materials may be edited for content and length.


Cite This Page:

American Academy of Pediatrics. "Familiarity with television fast-food ads linked to obesity." ScienceDaily. ScienceDaily, 29 April 2012. <www.sciencedaily.com/releases/2012/04/120429085415.htm>.
American Academy of Pediatrics. (2012, April 29). Familiarity with television fast-food ads linked to obesity. ScienceDaily. Retrieved November 24, 2014 from www.sciencedaily.com/releases/2012/04/120429085415.htm
American Academy of Pediatrics. "Familiarity with television fast-food ads linked to obesity." ScienceDaily. www.sciencedaily.com/releases/2012/04/120429085415.htm (accessed November 24, 2014).

Share This


More From ScienceDaily



More Health & Medicine News

Monday, November 24, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Ebola-Hit Sierra Leone's Late Cocoa Leaves Bitter Taste

Ebola-Hit Sierra Leone's Late Cocoa Leaves Bitter Taste

AFP (Nov. 23, 2014) — The arable district of Kenema in Sierra Leone -- at the centre of the Ebola outbreak in May -- has been under quarantine for three months as the cocoa harvest comes in. Duration: 01:32 Video provided by AFP
Powered by NewsLook.com
Don't Fall For Flu Shot Myths

Don't Fall For Flu Shot Myths

Newsy (Nov. 23, 2014) — Misconceptions abound when it comes to your annual flu shot. Medical experts say most people older than 6 months should get the shot. Video provided by Newsy
Powered by NewsLook.com
WFP: Ebola Risks Heightened Among Women Throughout Africa

WFP: Ebola Risks Heightened Among Women Throughout Africa

AFP (Nov. 21, 2014) — Having children has always been a frightening prospect in Sierra Leone, the world's most dangerous place to give birth, but Ebola has presented an alarming new threat for expectant mothers. Duration: 00:37 Video provided by AFP
Powered by NewsLook.com
Could Your Genes Be The Reason You're Single?

Could Your Genes Be The Reason You're Single?

Newsy (Nov. 21, 2014) — Researchers in Beijing discovered a gene called 5-HTA1, and carriers are reportedly 20 percent more likely to be single. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:

Strange & Offbeat Stories

 

Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins