Featured Research

from universities, journals, and other organizations

Why women choose bad boys: Ovulating women perceive sexy cads as good dads

Date:
May 14, 2012
Source:
University of Texas at San Antonio College of Business
Summary:
Nice guys do finish last at least when it comes to procreation, according to a new study that answers the question of why women choose bad boys. New research has demonstrated that hormones associated with ovulation influence women's perceptions of men as potential fathers.

Nice guys do finish last at least when it comes to procreation according to a study from The University of Texas at San Antonio that answers the question of why women choose bad boys.
Credit: Nejron Photo / Fotolia

Nice guys do finish last at least when it comes to procreation according to a study from The University of Texas at San Antonio that answers the question of why women choose bad boys.

Research from Kristina Durante, assistant professor of marketing at The University of Texas at San Antonio (UTSA) College of Business, finds that hormones associated with ovulation influence women's perceptions of men as potential fathers.

"Previous research has shown in the week near ovulation women become attracted to sexy, rebellious and handsome men like George Clooney or James Bond," said Durante. "But until now it was unclear why women would ever think it's wise to pursue long-term relationships with these kinds of men."

In the first study women viewed online dating profiles of either a sexy man or a reliable man during periods of both high and low fertility. Participants were asked to indicate the expected paternal contribution from the men if they had a child together based on how helpful the man would be caring for the baby, shopping for food, cooking and contributing to household chores. Near ovulation women thought that the sexy man would contribute more to these domestic duties.

"Under the hormonal influence of ovulation, women delude themselves into thinking that the sexy bad boys will become devoted partners and better dads," explained Durante. "When looking at the sexy cad through ovulation goggles, Mr. Wrong looked exactly like Mr. Right."

In another study women interacted directly with male actors who played the roles of sexy cad and reliable dad once during ovulation and again at low fertility. Again, ovulating women thought that the sexy cad -- but not the reliable dad -- would contribute more to childcare, but only if she were his partner.

"When asked about what kind of father the sexy bad boy would make if he were to have children with another woman, women were quick to point out the bad boy's shortcomings," said Durante. "But when it came to their own child, ovulating women believed that the charismatic and adventurous cad would be a great father to their kids."

"While this psychological distortion could be setting some women up to choose partners who are better suited to be short-term mates, missing a mating opportunity with a sexy cad might be too costly for some women to pass up," said Durante. "After all, you never know if he could be the 'one'."


Story Source:

The above story is based on materials provided by University of Texas at San Antonio College of Business. Note: Materials may be edited for content and length.


Journal Reference:

  1. Kristina M. Durante, Vladas Griskevicius, Jeffry A. Simpson, Stephanie M. Cantu and Norman P. Li. Ovulation Leads Women to Perceive Sexy Cads as Good Dads. Journal of Personality and Social Psychology, (accepted) 2012

Cite This Page:

University of Texas at San Antonio College of Business. "Why women choose bad boys: Ovulating women perceive sexy cads as good dads." ScienceDaily. ScienceDaily, 14 May 2012. <www.sciencedaily.com/releases/2012/05/120514134301.htm>.
University of Texas at San Antonio College of Business. (2012, May 14). Why women choose bad boys: Ovulating women perceive sexy cads as good dads. ScienceDaily. Retrieved July 28, 2014 from www.sciencedaily.com/releases/2012/05/120514134301.htm
University of Texas at San Antonio College of Business. "Why women choose bad boys: Ovulating women perceive sexy cads as good dads." ScienceDaily. www.sciencedaily.com/releases/2012/05/120514134301.htm (accessed July 28, 2014).

Share This




More Mind & Brain News

Monday, July 28, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Losing Sleep Leaves You Vulnerable To 'False Memories'

Losing Sleep Leaves You Vulnerable To 'False Memories'

Newsy (July 27, 2014) A new study shows sleep deprivation can make it harder for people to remember specific details of an event. Video provided by Newsy
Powered by NewsLook.com
University Quiz Implies Atheists Are Smarter Than Christians

University Quiz Implies Atheists Are Smarter Than Christians

Newsy (July 25, 2014) An online quiz from a required course at Ohio State is making waves for suggesting atheists are inherently smarter than Christians. Video provided by Newsy
Powered by NewsLook.com
Beatings and Addiction: Pakistan Drug 'clinic' Tortures Patients

Beatings and Addiction: Pakistan Drug 'clinic' Tortures Patients

AFP (July 24, 2014) A so-called drugs rehab 'clinic' is closed down in Pakistan after police find scores of ‘patients’ chained up alleging serial abuse. Duration 03:05 Video provided by AFP
Powered by NewsLook.com
New Painkiller Designed To Discourage Abuse: Will It Work?

New Painkiller Designed To Discourage Abuse: Will It Work?

Newsy (July 24, 2014) The FDA approved Targiniq ER on Wednesday, a painkiller designed to keep users from abusing it. Like any new medication, however, it has doubters. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins