Featured Research

from universities, journals, and other organizations

Softer fast food restaurant lighting and music can cut calorie intake 18 percent

Date:
August 28, 2012
Source:
Cornell University
Summary:
Your mood for food can be changed by a restaurant’s choice of music and lighting, leading to increased satisfaction and reduced calorie intake, according to a new study.

0mYour mood for food can be changed by a restaurant's choice of music and lighting, leading to increased satisfaction and reduced calorie intake, according to a new study.

Related Articles


"When we did a makeover of a fast-food restaurant, we found that softer music and lighting led diners to eat 175 fewer calories and enjoy it more," said the study's lead author, Brian Wansink, professor of marketing and director of Cornell University's Food and Brand Lab.

Wansink and his co-author, Koert van Ittersum of the Georgia Institute of Technology, found that softening the lighting and music in fast-food restaurants didn't change what people ordered, but it caused them to eat 18 percent less of what they ordered -- 775 calories instead of 949. They also rated the food as more enjoyable. The results are posted online in the journal Psychological Reports.

The Wansink-Ittersum study counters the popular notion that people who dine in a relaxed environment, with soft lighting and mellow music, will order more food and eat more than those in a more typical dining environment.

"These results suggest that a more relaxed environment increases satisfaction and decreases consumption," Wansink said. "This is important information for fast-food restaurants, which are often accused of contributing to obesity: Making simple changes away from brighter lights and sound-reflecting surfaces can go a long way toward reducing overeating -- and increase their customers' satisfaction at the same time."


Story Source:

The above story is based on materials provided by Cornell University. Note: Materials may be edited for content and length.


Cite This Page:

Cornell University. "Softer fast food restaurant lighting and music can cut calorie intake 18 percent." ScienceDaily. ScienceDaily, 28 August 2012. <www.sciencedaily.com/releases/2012/08/120828194942.htm>.
Cornell University. (2012, August 28). Softer fast food restaurant lighting and music can cut calorie intake 18 percent. ScienceDaily. Retrieved January 30, 2015 from www.sciencedaily.com/releases/2012/08/120828194942.htm
Cornell University. "Softer fast food restaurant lighting and music can cut calorie intake 18 percent." ScienceDaily. www.sciencedaily.com/releases/2012/08/120828194942.htm (accessed January 30, 2015).

Share This


More From ScienceDaily



More Science & Society News

Friday, January 30, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Excuses, Excuses: Weirdest Reasons People Give For Tardiness

Excuses, Excuses: Weirdest Reasons People Give For Tardiness

Newsy (Jan. 30, 2015) CareerBuilder surveyed around 5,000 workers and human resources managers nationwide to compile a list of strange excuses employees used when tardy. Video provided by Newsy
Powered by NewsLook.com
CDC: Get Vaccinated for Measles

CDC: Get Vaccinated for Measles

Reuters - US Online Video (Jan. 30, 2015) The CDC is urging people to get vaccinated for measles amid an outbreak that began at Disneyland and has now infected more than 90 people. Linda So reports. Video provided by Reuters
Powered by NewsLook.com
Obama To Outline New Plan For Personalized Medicine

Obama To Outline New Plan For Personalized Medicine

Newsy (Jan. 30, 2015) President Obama is expected to speak with drugmakers Friday about his Precision Medicine Initiative first introduced last week. Video provided by Newsy
Powered by NewsLook.com
Poll Says Firstborn Is Responsible, Youngest Is Funnier

Poll Says Firstborn Is Responsible, Youngest Is Funnier

Newsy (Jan. 30, 2015) According to a poll out of the U.K., eldest siblings feel more responsible and successful than their younger siblings. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins