Featured Research

from universities, journals, and other organizations

Fantasy sports users spend more time in front of television on gamedays

Date:
January 25, 2013
Source:
Taylor & Francis
Summary:
As the weekend approaches, you may notice your household’s fantasy sports user paying more attention to the television, according to a new study.

As the weekend approaches, you may notice your household's fantasy sports user paying more attention to the television, according to a study out of the University of Alabama.

According to the study to be published in the January 2013 issue of Mass Communication and Society, fantasy sports users spend significantly more time watching sports than traditional sports watchers. Over 1,000 individuals were surveyed that either self-identified as fantasy sports users or traditional sports users, those that watch sports without incorporating. During the study the fantasy sports users spent up to eight more hours watching sports than the traditional users.

"This study is an attempt to bridge the gap between what we know about sports fans and what we know about fantasy sport players. There is some common perception that fantasy sport play is merely an ultra-obsessed fan, or Sports Fan 2.0," Dr. Andrew Billings, the study's author said. "While fantasy sport players are also, overwhelmingly, sports fans in general, they are different when considering why they consume sports media and why they are fans."

The researchers discovered that fantasy sports users tuned in for different reasons than traditional sports users. Fantasy sports fans were more likely to watch sports for enjoyment, to pass the time, surveillance (to seek out information), and to affect their self-esteem (this depends on how good or bad their team or players perform).

"Over 30 million North Americans now play fantasy games and sport media consumption triples when someone is playing fantasy sports. These facts made fantasy sport a game changer in my eyes," Dr. Billings said.


Story Source:

The above story is based on materials provided by Taylor & Francis. Note: Materials may be edited for content and length.


Journal Reference:

  1. Andrew C. Billings, Brody J. Ruihley. Why We Watch, Why We Play: The Relationship Between Fantasy Sport and Fanship Motivations. Mass Communication and Society, 2013; 16 (1): 5 DOI: 10.1080/15205436.2011.635260

Cite This Page:

Taylor & Francis. "Fantasy sports users spend more time in front of television on gamedays." ScienceDaily. ScienceDaily, 25 January 2013. <www.sciencedaily.com/releases/2013/01/130125103917.htm>.
Taylor & Francis. (2013, January 25). Fantasy sports users spend more time in front of television on gamedays. ScienceDaily. Retrieved October 20, 2014 from www.sciencedaily.com/releases/2013/01/130125103917.htm
Taylor & Francis. "Fantasy sports users spend more time in front of television on gamedays." ScienceDaily. www.sciencedaily.com/releases/2013/01/130125103917.htm (accessed October 20, 2014).

Share This



More Science & Society News

Monday, October 20, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Facebook Says The DEA's Fake Accounts Go Too Far

Facebook Says The DEA's Fake Accounts Go Too Far

Newsy (Oct. 19, 2014) Facebook says the DEA violated its Terms of Service and that such impersonations damage the integrity of the site. Video provided by Newsy
Powered by NewsLook.com
Court Ruling Means Kids' Online Activity Could Be On Parents

Court Ruling Means Kids' Online Activity Could Be On Parents

Newsy (Oct. 17, 2014) In a ruling attorneys for both sides agreed was a first of its kind, a Georgia appeals court said parents can be held liable for what kids put online. Video provided by Newsy
Powered by NewsLook.com
Raw: Cruise Ship Returns to US Over Ebola Fears

Raw: Cruise Ship Returns to US Over Ebola Fears

AP (Oct. 17, 2014) A Caribbean cruise ship carrying a Dallas health care worker who is being monitored for signs of the Ebola virus is heading back to Texas, US, after being refused permission to dock in Cozumel, Mexico. (Oct. 17) Video provided by AP
Powered by NewsLook.com
Spanish Govt: Four Suspected Ebola Cases in Spain Test Negative

Spanish Govt: Four Suspected Ebola Cases in Spain Test Negative

AFP (Oct. 17, 2014) All four suspected Ebola cases admitted to hospitals in Spain on Thursday have tested negative for the deadly virus in a first round of tests, the government said Friday. Duration: 00:55 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins