Featured Research

from universities, journals, and other organizations

Fantasy sports users spend more time in front of television on gamedays

Date:
January 25, 2013
Source:
Taylor & Francis
Summary:
As the weekend approaches, you may notice your household’s fantasy sports user paying more attention to the television, according to a new study.

As the weekend approaches, you may notice your household's fantasy sports user paying more attention to the television, according to a study out of the University of Alabama.

Related Articles


According to the study to be published in the January 2013 issue of Mass Communication and Society, fantasy sports users spend significantly more time watching sports than traditional sports watchers. Over 1,000 individuals were surveyed that either self-identified as fantasy sports users or traditional sports users, those that watch sports without incorporating. During the study the fantasy sports users spent up to eight more hours watching sports than the traditional users.

"This study is an attempt to bridge the gap between what we know about sports fans and what we know about fantasy sport players. There is some common perception that fantasy sport play is merely an ultra-obsessed fan, or Sports Fan 2.0," Dr. Andrew Billings, the study's author said. "While fantasy sport players are also, overwhelmingly, sports fans in general, they are different when considering why they consume sports media and why they are fans."

The researchers discovered that fantasy sports users tuned in for different reasons than traditional sports users. Fantasy sports fans were more likely to watch sports for enjoyment, to pass the time, surveillance (to seek out information), and to affect their self-esteem (this depends on how good or bad their team or players perform).

"Over 30 million North Americans now play fantasy games and sport media consumption triples when someone is playing fantasy sports. These facts made fantasy sport a game changer in my eyes," Dr. Billings said.


Story Source:

The above story is based on materials provided by Taylor & Francis. Note: Materials may be edited for content and length.


Journal Reference:

  1. Andrew C. Billings, Brody J. Ruihley. Why We Watch, Why We Play: The Relationship Between Fantasy Sport and Fanship Motivations. Mass Communication and Society, 2013; 16 (1): 5 DOI: 10.1080/15205436.2011.635260

Cite This Page:

Taylor & Francis. "Fantasy sports users spend more time in front of television on gamedays." ScienceDaily. ScienceDaily, 25 January 2013. <www.sciencedaily.com/releases/2013/01/130125103917.htm>.
Taylor & Francis. (2013, January 25). Fantasy sports users spend more time in front of television on gamedays. ScienceDaily. Retrieved March 30, 2015 from www.sciencedaily.com/releases/2013/01/130125103917.htm
Taylor & Francis. "Fantasy sports users spend more time in front of television on gamedays." ScienceDaily. www.sciencedaily.com/releases/2013/01/130125103917.htm (accessed March 30, 2015).

Share This


More From ScienceDaily



More Science & Society News

Monday, March 30, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

The Future Of Japanese Whaling: Heritage Vs. Conservation

The Future Of Japanese Whaling: Heritage Vs. Conservation

Newsy (Mar. 30, 2015) — In 2014, the International Court of Justice ruled Japan could no longer engage in whaling in the Antarctic, but Japan has plans to return this year. Video provided by Newsy
Powered by NewsLook.com
Soda, Salt and Sugar: The Next Generation of Taxes

Soda, Salt and Sugar: The Next Generation of Taxes

Washington Post (Mar. 30, 2015) — Denisa Livingston, a health advocate for the Dinι Community Advocacy Alliance, and the Post&apos;s Abby Phillip discuss efforts around the country to make unhealthy food choices hurt your wallet as much as your waistline. Video provided by Washington Post
Powered by NewsLook.com
UnitedHealth Buys Catamaran

UnitedHealth Buys Catamaran

Reuters - Business Video Online (Mar. 30, 2015) — The $12.8 billion merger will combine the U.S.&apos; third and fourth largest pharmacy benefit managers. Analysts say smaller PBMs could also merge. Fred Katayama reports. Video provided by Reuters
Powered by NewsLook.com
Lights out for Earth Hour

Lights out for Earth Hour

Reuters - News Video Online (Mar. 29, 2015) — Landmarks in cities around the globe turn off their lights to mark Earth Hour. Paul Chapman reports. Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:

Strange & Offbeat Stories

 

Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins