Featured Research

from universities, journals, and other organizations

Possible link between electronic billboards and highway crashes

Date:
January 29, 2013
Source:
Taylor & Francis
Summary:
Drivers take more and longer glances at electronic billboards than regular signs, indicating a possible link between these digital signs and highway crashes.

A new study published in Traffic Injury Prevention has found that drivers take more and longer glances at electronic billboards than regular signs, indicating a possible link between these digital signs and highway crashes.

Eye-grabbing, electronic signs replacing traditional billboards along highways are meant to attract and keep the attention of passersby with bright colors and constantly changing messages. The ramifications for traffic safety have been long debated, and this study provides scientific evidence previously lacking.

The study used sophisticated eye-tracking devices to monitor the visual behaviors of experienced drivers passing traditional and electronic billboards during day and night conditions. The experimental route was a 40km long stretch of a three-lane motorway with heavy traffic running through central Stockholm, Sweden.

The electronic billboards attracted significantly more visual attention than the other traffic signs included in the study. Dwell times were longer, the visual time sharing intensity was higher, very long single glances were more frequent, and the number of fixations were greater for the electronic billboards. Although whether the electronic billboards constitute a traffic safety hazard cannot be answered conclusively based on the present data, these findings do validate existing concerns about the relationship between electronic billboards and higher crash risks.


Story Source:

The above story is based on materials provided by Taylor & Francis. Note: Materials may be edited for content and length.


Journal Reference:

  1. Tania Dukic, Christer Ahlstrom, Christopher Patten, Carmen Kettwich, Katja Kircher. Effects of electronic billboards on driver distraction. Traffic Injury Prevention, 2012; 121005134823003 DOI: 10.1080/15389588.2012.731546

Cite This Page:

Taylor & Francis. "Possible link between electronic billboards and highway crashes." ScienceDaily. ScienceDaily, 29 January 2013. <www.sciencedaily.com/releases/2013/01/130129075612.htm>.
Taylor & Francis. (2013, January 29). Possible link between electronic billboards and highway crashes. ScienceDaily. Retrieved September 2, 2014 from www.sciencedaily.com/releases/2013/01/130129075612.htm
Taylor & Francis. "Possible link between electronic billboards and highway crashes." ScienceDaily. www.sciencedaily.com/releases/2013/01/130129075612.htm (accessed September 2, 2014).

Share This




More Matter & Energy News

Tuesday, September 2, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Halliburton Reaches $1B Gulf Spill Settlement

Halliburton Reaches $1B Gulf Spill Settlement

AP (Sep. 2, 2014) Halliburton's agreement to pay more than $1 billion to settle numerous claims involving the 2010 BP oil spill could be a way to diminish years of costly litigation. A federal judge still has to approve the settlement. (Sept. 2) Video provided by AP
Powered by NewsLook.com
Google Teases India Event, Possible Android One Reveal

Google Teases India Event, Possible Android One Reveal

Newsy (Sep. 1, 2014) Google has announced a Sept. 15 event in India during which they're expected to reveal their Android One phones. Video provided by Newsy
Powered by NewsLook.com
Australian Airlines Relax Phone Ban Too

Australian Airlines Relax Phone Ban Too

Reuters - Business Video Online (Aug. 26, 2014) Qantas and Virgin say passengers can use their smartphones and tablets throughout flights after a regulator relaxed a ban on electronic devices during take-off and landing. As Hayley Platt reports the move comes as the two domestic rivals are expected to post annual net losses later this week. Video provided by Reuters
Powered by NewsLook.com
Hurricane Marie Brings Big Waves to California Coast

Hurricane Marie Brings Big Waves to California Coast

Reuters - US Online Video (Aug. 26, 2014) Huge waves generated by Hurricane Marie hit the Southern California coast. Rough Cut (no reporter narration). Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins