Featured Research

from universities, journals, and other organizations

Children's 'healthy' foods marketed at children are higher in fat, sugar and salt

Date:
May 7, 2013
Source:
University of Hertfordshire
Summary:
Foods being marketed to children in UK supermarkets are less healthy than those marketed to the general population according to researchers who question whether more guidelines may be needed in regulating food marketed to children.

Foods being marketed to children in UK supermarkets are less healthy than those marketed to the general population according to researchers at the University of Hertfordshire, who question whether more guidelines may be needed in regulating food marketed to children.

With the rise in childhood obesity across Europe, there has been much attention on how governments can reduce the advertising of products with high fat, sugar and/or salt levels, directly to children. Much of the focus has been on snack foods like confectionery and soft drinks. However, this study found that foods marketed to children that are often considered to be 'healthy' foods, such as yoghurts, cereal bars and ready meals, were still found to be higher in fat, sugar and salt than those marketed to the general population.

Dr Kirsten Rennie, from the University of Hertfordshire's Centre for Lifespan and Chronic Illness Research, said: "Consumers may think that foods marketed for children, using cartoon characters and promoted for lunchboxes might be healthier options than the equivalent foods marketed more for adults. In fact we found that it was the opposite. Foods like yoghurts and cereal bars often had substantially more fat and sugar per 100g than similar adult-version products. This is very worrying and does not help consumers' confidence in choosing appropriate healthy foods for their children."

Nutritional data was collected on yoghurts, cereal bars and ready meals from seven major UK supermarkets and categorised as children's or non-children's products based on the characteristic, promotional nature or information on the product packaging. Fat, sugar and salt content was compared per 100g and per recommended portion size.

Dr Angela Madden, Principal Lecturer in Nutrition and Dietetics at the University of Hertfordshire, said: "This study was co-ordinated by one of our students, Amy Lythgoe, who graduated with a BSc (Hons) Dietetics in 2011. Amy and the research team have provided some useful new evidence which will help parents become aware that choosing foods that are marketed to children may not be the healthiest option. This is an opportunity for food manufacturers to look at their child-orientated products and think about how they can improve them."


Story Source:

The above story is based on materials provided by University of Hertfordshire. Note: Materials may be edited for content and length.


Journal Reference:

  1. Amelia Lythgoe, Caireen Roberts, Angela M Madden, Kirsten L Rennie. Marketing foods to children: a comparison of nutrient content between children's and non-children's products. Public Health Nutrition, 2013; 1 DOI: 10.1017/S1368980013000943

Cite This Page:

University of Hertfordshire. "Children's 'healthy' foods marketed at children are higher in fat, sugar and salt." ScienceDaily. ScienceDaily, 7 May 2013. <www.sciencedaily.com/releases/2013/05/130507134457.htm>.
University of Hertfordshire. (2013, May 7). Children's 'healthy' foods marketed at children are higher in fat, sugar and salt. ScienceDaily. Retrieved April 23, 2014 from www.sciencedaily.com/releases/2013/05/130507134457.htm
University of Hertfordshire. "Children's 'healthy' foods marketed at children are higher in fat, sugar and salt." ScienceDaily. www.sciencedaily.com/releases/2013/05/130507134457.htm (accessed April 23, 2014).

Share This



More Health & Medicine News

Wednesday, April 23, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Big Pharma Braces for M&A Wave

Big Pharma Braces for M&A Wave

Reuters - Business Video Online (Apr. 22, 2014) Big pharma on the move as Novartis boss, Joe Jimenez, tells Reuters about plans to transform his company via an asset exchange with GSK, and Astra Zeneca shares surge on speculation that Pfizer is looking for a takeover. Joanna Partridge reports. Video provided by Reuters
Powered by NewsLook.com
Study Says Most Crime Not Linked To Mental Illness

Study Says Most Crime Not Linked To Mental Illness

Newsy (Apr. 22, 2014) A new study finds most crimes committed by people with mental illness are not caused by symptoms of their illness or disorder. Video provided by Newsy
Powered by NewsLook.com
Hagel Gets Preview of New High-Tech Projects

Hagel Gets Preview of New High-Tech Projects

AP (Apr. 22, 2014) Defense Secretary Chuck Hagel is given hands-on demonstrations Tuesday of some of the newest research from DARPA _ the military's Defense Advanced Research Projects Agency program. (April 22) Video provided by AP
Powered by NewsLook.com
How Smaller Plates And Cutlery Could Make You Feel Fuller

How Smaller Plates And Cutlery Could Make You Feel Fuller

Newsy (Apr. 22, 2014) NBC's "Today" conducted an experiment to see if changing the size of plates and utensils affects the amount individuals eat. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

    Health News

    Environment News

    Technology News



    Save/Print:
    Share:

    Free Subscriptions


    Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

    Get Social & Mobile


    Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

    Have Feedback?


    Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
    Mobile: iPhone Android Web
    Follow: Facebook Twitter Google+
    Subscribe: RSS Feeds Email Newsletters
    Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins